The Archetypal Impact Of Social Media

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Introduction
This assignment is an investigation into social media influence on individuals’ life, marketing strategy making, business competition, customer acquisition and customer relationship management. It will explore how business developing via social media platform, how companies use the social media competitive advantage to improve marketing campaign and manage their customer relationship.

What is Social Media? With the development of technology, the early online services came into being along with the emergence of Usenet (Michael, Ronda, & Truscott, 1997), Advanced Research Projects Agency Network (ARPANET) (Bidgoli, 2004) and LISTSERV (NIC.FUNET.FI, 1986). In addition, some archetypal functions of social networking sites appeared in America Online (AOL Inc.) (The History of Computing Project, 2012), Prodigy Communications Corporation (Prodigy Services Corp.) (Crockett, 1990), CompuServe Information Service (CompuServe) (Turner, 1998), ChatNet (ChatNet, 1996) and the Whole Earth 'Lectronic Link (The WELL) (Pernick, 1995). After that, more and more web hosting services sprang up, such as Geocities (1994) (Stern, 1997), Theglobe.com (1995) (Jonathan, 1996) and Tripod.com (1995) (TRIPOD, 1995). In the late 1990s, many social networking sites began to offer more advanced features for users’ communication and …show more content…

By the end of September 2016, more than 2.6 billion (We Are Social, 2016) people using social media to join social communities, publish content, share information or ideas and communicate with other users. Figure 1 shows leading social networks worldwide as of September 2016, ranked by a number of active users (in millions), obtained from the Statista Inc. (Statista, 2016). Undoubtedly, Facebook is the most popular social media globally in terms of active

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