Subway is a well known restaurant, you see them everywhere from strip malls, in some grocery stores and even on school campuses. Many people do not remember or known the amazing journey this restaurant has went on.
Starting in 1965, When 17 year old Fred DeLuca and Dr. Peter Buck teamed up to open the first subway originally known as “Pete’s Super Submarines” in Bridgeport, Connecticut. At this time the average cost was 49-69 cents and on the first day the team sold 312 sandwiches. The two where known as the Dream Team, in 1966 they decided to open Doctor’s Association Inc. derived from Dr. Buck and the dream that Fred hoped to pay to get his doctorates degree from the sandwich business. Then in 1968 they decided to use the name Subway renaming
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Four years later they expanded to New York City located in the transit system. A year later the chain got to celebrate is 200th restaurant which was opened in Renton, Washington. Then, in 1982 they celebrated their 300th location. In 1983, they started introducing the Fresh Baked Bread and Subway was ranked number one in their category. A year later they decided that they wanted to begin expansion oversees and the first international subway was opened in Bahrain. 1985 marked the opening of the 500th subway with a shop in Puerto Rico. In addition they added wheat bread and the steak and cheese sub to the menus. Shortly after that they expanded to Canada. Expanding to Hawaii and the Bahamas in 1987 the franchise gets to celebrate 1,000 opened restaurants. In 1988 they got to celebrate two huge successes the first one being opening their 2000th restaurant where they will introduce the cold cut sub and then being named the number one franchise opportunity. It was only 2 years later that they would add 3000 restaurants to their chain. In 1991 they added the kids’ menu option, they would air their first commercial and be featured in a motion picture, “Terminator 2: Judgement Day”. The …show more content…
Fred DeLuca published his book “Start Small, Finish Big” and they make big changes to the menu by adding gourmet sauces and seasoned bread. Subway reaches a milestone by reaching 16,000 locations then months after broke their own record by opening 17,000 in 2002. In this same year they were known for crushing competition, becoming the National Sponsor of American Heart Association’s American Heart Walks and they even underwent a huge chain revamp both interior and exterior by introducing the Tuscan Style we know today. Using the restaurant for good they decided to open in a Church in New York where they would teach job and professional skills to the community two years later. A short year after that they decided to introduce the Hot Oven Toasted option for subs. Being actively involved with the community is continued in 2006 when they sponsored the Little League Baseball World Series in Pennsylvania. Shortly after that they introduced their launched the “Eat Fresh, Live Green”, “Fresh Fit” and “Fresh Fits for Kids”. Opening its 30,000 restaurant in 2008 the business decided to start the marketing promotion “$5 Footlong”. In 2010 the CDO, goes on the new TV Series Undercover Boss and they also introduce the breakfast options. Staying on their Healthy Initiative in 2011 they introduce the avocado to the menu. During this time the franchise has 35,000 restaurants including the
Did you know Panera Bread is one of the fastest growing franchises in America (Panera Bread Franchise)? The restaurant must have great qualities for people of all kinds to love it as much as they do. Visiting Panera Bread I had an awesome experience mainly because of its physical environment. Panera Bread has a great environment which is ideal for encouraging consistent business.
Pret is more upscale than its competition but everything comes standard, so you can’t control the condiments. Many of competitors believe that fresh means made-to-order. Panera Bread, one of Pret’s biggest competitions, is well known through the New York City area. Panera Bread advertisement their products and offer hot food made to order. Even though the line can get long the customers do not mind the long wait knowing that their food is precisely the way they want it done. These intense competitions can entice Pret’s consumers away with personalized. For an upscale chain, prices start at $3.50 for a smaller proportion. Pret is only found in dense urban area does not appeal similar to Panera, which could be found in rural settings. But Pret stands out from the competition with their fresh food, customer service and charity
The New York City Subway is one of the oldest public transit systems in the world, and Manhattan has its fair share of it, especially in the form of abandoned subway stations.Subways are great mean of transportation, with great historical and geographical value. Interborough Rapid Transit company built the first subway in 1904. The subway consisted of what is today the IRT Lexington Avenue Line south of 42nd Street, the 42nd Street Shuttle and the IRT Broadway - Seventh Avenue Line between 42nd and 145th Streets. 28th Street is a part of the first IRT line of NewYork city. It a local station on the Lexington Avenue Line of the New York City Subway, located at the intersection of Park
The vision of Panera was to make Panera Bread a nationally recognized brand name as well as becoming the dominant restaurant operator in upscale, quick-service dining. The top management believed for their vision to become a reality they must depend on being better than the guys across the street. In addition Panera wanted to offer a unique dining experience at Panera so attractive that customers are passing by other fast casual restaurants to dine at their nearest Panera Bread Company. Management further implemented this strategy by following a blueprint for attracting and retaining customers. This blueprint called, Concept Essence underpinned Panera’s strategy and embraced several themes that, taken togethe...
Doctors’s Associates, Inc.: A company who owns and operates Subway. It has approximate 40,855 restaurants in 105 countries, in January, 1, 2014. The total annual revenue is of $32.1 million dollars.
Arby’s is a fast food chain started in 1964, by founders, Leroy and Forrest Raffel. The first Arby’s opened was a sandwich shop in Boardman, Ohio. The idea was to serve up something quickly and was not a hamburger; Arby’s served up hot, freshly sliced roast beef sandwiches ("Arby's", n.d.). Arby’s does not have the size of other popular fast food franchises, Subway, Mc Donald’s, or Burger King. Arby’s currently operates in about 3,400 locations, in 48 states and five countries: U.S., Canada, Turkey, United Arab Emirates, and Qatar ("Arby's", n.d.). Arby’s menu has stayed very close to the original for almost thirty years. In 1991, they introduced salads, and sandwiches with less than 300 calories. In 2001, they introduced and heavily marketed a new line of sandwiches the Market Fresh sandwiches. Arby’s then added wraps to the Market Fresh menu three years later ("Arby's", n.d.). The Advertising strategy for the Market Fresh Menu included radio, TV commercials, and magazine ads. Advertisement promoting Market Fresh menu items showed premium deli style sandwiches made with fresh ingredients. For consumers that wanted a healthier choice when it came to fast food options. The wraps add to Arby's Market Fresh menu were to give customers more unique tasting, high-quality options in fast food dining. Even the menu name chosen elicits certain images for a consumer. The term market conjures images of picking fresh fruits and vegetables from the farmers market. The term fresh has consumers believing that the food is made on the spot for each order. Where other fast food restaurants, like Subway, slice it before the meat reaches stores. Arby’s advertising campaign “Slicing Up Freshness”, which highlights the chain’s freshly sliced sandwich m...
Demand for Panera franchising opportunities was very high, which allowed Panera to be picky about where and with whom they would do business. Panera determined where bakery-café locations could be. The franchisees bore the cost of opening new locations, and were required to obtain their ingredients from the home company. Expansion using the franchise model provided many upside benefits for Panera, while limiting the downside r...
The subway started its initial run at that time, under the auspices of the Interborough Rapid Transit Company (IRT), traveling nine miles through 28 stations in Manhattan. Even though Boston built their subway seven years earlier that New York City, NYC has the largest American rapid transit system in The U.S.A. At that day approximately 100,000 New Yorker tried the submerged railroad which was only in Manhattan, starting from south of the borough in City Hall heading north until Harlem station. The ticket costed a five cent coin. However, a year later the expanding reached the Bronx to have better connection outside the island. Three years later, IRT opened their lines in Brooklyn and toke another seven years to run their trains in Queens. Unfortunately, they never connected the subway lines to the fifth borough, but Staten Island has its own subway system since it is an island and it is hard and expensive to construct long tunnels underwater. In 1968, the Metropolitan Transport Authority (MTA) had the charge of running the system until today. The system has more than 25 lines scattered in the four boroughs with about 470 stations. The engineers studied the infrastructure of NYC to locate ewers, gas pipes, water mains, electric conduits, and other subsurface structures accurately to avoid any kind of accidents. They used the classic cut and
The next and most obvious task one must perform at Subway is the making of sandwiches (plus salads and wraps, but let's not get too elaborate). The first step for making
Their close friend designed their well known logo. These men never thought of this small company to get large, they just thought of it as a small coffee shop. Out of all three men, Siegel was the only one that worked at it full time. The men depended on a man named Alfred Peet for their coffee beans but soon then started their own blends of coffee beans. Within a year of opening the first store, they were able to open a second store.
In 1980, McDonald’s gained three major achievements. They marked their 25th anniversary since Ray Kroc opened his first restaurant. They did not celebrate that much, but they were happy nonetheless. McDonald’s also opened their 6,000th restaurant internationally in Munich, Germany. They did not stop opening restaurants interna...
The main challenge is to determine how Panera Bread can continue to achieve high growth rates in the future. Panera Bread is operating in an extremely high competitive restaurant market which forces the company to improve and to grow steadily for staying profitable. The company’s mission statement of putting “a loaf of bread in every arm” is just underlying Panera’s commitment for growing. They are now in a good financial situation and facing growth rates of up to 20% per year in a niche market that has a great growth potential. In the next 7 years the fast-casual market is expected to grow by 500% in sales to a total of $30 billion.
With more than fourteen thousand restaurants in the United States and thirty-four thousand in the world also according to Statista. A company with that many stores can make money and stay popular. (Topic) McDonalds started out in California in 1955 and in just 70 years became one of the most well known fast food places around the world. According to the book, Fast Food Nation: The Dark Side of The All-American Meal, "More people recognize the golden arches more than the cross" (Schlosser) With the golden arches dominating the skylines, consumers notice the bright yellow arches and tend to gravitate towards
Subway is an American fast food restaurant franchise founded by Fred DeLuca and Peter Buck in 1965. Throughout the years, the company has gained substantial amount of growth in franchises and has become one of the largest single-brand restaurant chain in the world. Subway continues to display fierce commitment to provide a wide range of taste, healthier food choices while considering environmental footprint and creating a positive influence in the communities they serve. The objective of this report is to investigate and identify how Subway competes in the market through identifying the main performance objectives and examining the measures implemented within the operation, in order to maintain their desired level of performance. It will explore
When we talk about how fast food is harmful to health if consumed regularly, many fast food lovers argue that there are healthier fast food options that are assumed to contain fewer calories and fat compared to regular fast food. One of the most mentioned as supposedly a healthier option of fast food has to be Subway. Subway sandwiches are usually assumed to have fewer calories and fat compared to regular fast food that consists of burgers and fries. Subway made Jared Fogle their spokesperson for their multimillion marketing campaign as Fogle claimed that he managed to lose a remarkable amount of weight b...