The Airwick Aqua Essences Room Deodorizer Advertisement

Advertising is a major feature of modern life. Customers see advertisements everywhere; from watching TV, reading magazines and the radio, too surfing the internet and driving on the roads. Cleaning companies try to position their adds to look more environmentally friendly and having fewer chemicals in their products. This is to manipulate our thoughts into buying their products which most likely we do not need.

The product being chosen for this assignment is Airwick Aqua Essences room deodorisers. It has been designed to appeal to a female demographic, who are looking for products to freshen their home with. It can be assumed by the words “Bring the freshness of nature into your home” that this deodoriser will freshen up your house and make it smell nice.

The frog is the focal point in this advertisement. It is positioned mid-ground. The product is in the fore-ground and is average size. Just enough so you know what the product looks like when you go out to buy it.

The layout of this advertisement is split in half with an outside water theme with water lilies, water fall...