Airline Industry Research Paper

1035 Words3 Pages
bulb-icon

Recommended: History of airplanes

The Airline Industry

On December 17, 1903, two men changed the way of travel forever. No, I am not talking about cars or trains. I am talking about one of the greatest inventions of the twentieth century. Wilbur and Orville Wright invented flight. (Grolier, 1999) This invention sparked a concept of traveling in the air. This kind of travel would allow people to get from one place to another quickly. It would save time and money. If a person could travel for Los Angles to New York in one day, it would be a something that was never heard of. A person could even travel across the ocean to other countries. During that age, flight was very exciting and important. It was a new concept for the world. It was an important concept that they did not realize at that time. They did not understand that the dream that they had would someday revolutionize the way that we travel. Airlines are still a very important part of our world's economy. In fact, the world would not function without them. People from every country use airplanes. An airline company has to be able to handle different cultures, ethnic groups, and financial groups. They also need to be able to handle the growth of passengers for the coming years. Mike Beirne says that U.S. Department of …show more content…

They offered 25-dollar tickets to non-stop flights. By offering tickets at such a low price, it affected the whole market. It made all other companies drop their prices so that they could have some of the business. This is a very good strategy because it allows a company to control the market. Southwest Airlines is a big player when it comes to the airline industry. They have a lot of pull on the market. With Joyce Rogge as their VP-advertising and promotions, the company is sitting pretty. She is very bright and is always coming up with new and innovative ideas on how to sell to the public. (Advertising Age

Show More
Related

  • Deregulation Of The Airline Industry

    1703 Words  | 4 Pages

    of price versus service in the airline industry as a whole, as well as, the

    Read More

  • Qantas Market Segmentation

    1010 Words  | 3 Pages

    The airline industry has long attempted to segment the air travel market in order to effectively target its constituents. The classic airline model consists of First Class, Business Class and Economy, and the demographics that make up the classes have both similarities and differences to the other classes. For instance there may be similarities between business class travellers on a particular flight, but they will not all be travelling for the same reason. An almost-universal characteristic of air travel is that customers do not fly for the sake of flying; the destination is the important element and the travel is a by-product, a means-to-an-end that involves the necessity of an aircraft that gets the customer from point A to point B. Because the reasons can differ greatly in the motivations for a customer wanting to fly, it can be difficult to divide the market into discrete segments, that is, there is always going to be overlap in the preferences and characteristics of any given segment. With that in mind, the commonalities that are shared between the clientele that make up the respective classes can easily withstand analysis.

    Read More

  • The Airline Industry

    973 Words  | 2 Pages

    The topic in which I chose to do a scrapbook on was “How the government affects the airline industry in Canada”. Specifically I chose articles that related to the aftermaths of the September 11th tragedy. This event affected airlines in an enormous manner. Many airlines were facing economical problems and in turned asked the government for assistance. As a result, Canada 3000, which was Canada’s second largest airline carrier filed for bankruptcy protection on October 11th.

    Read More

  • First To Fly: The Wright Brothers: First To Fly

    1237 Words  | 3 Pages

    What would the world be like without flight? Today we take aircraft for granted but for centuries man could only dream of flight. It was not until the late nineteenth century that human flight started to become a reality. During this time people started to see flight as a possibility, and enthusiastic inventors began working on and experimenting with many different types of flying machines. Although there were many determined people trying to develop an airplane, the Wrights were the first because of their good methods of testing, and their focus on understanding and developing lift and control.

    Read More

  • The Wright Brothers: Great Innovators of Flight

    2790 Words  | 6 Pages

    The inventions and discoveries of the Wright brothers have become the foundation of modern aeronautics. The invention of the airplane has improved over sea travel and is one of the fastest modes of travel. Today, thousands of people fly on commercial airlines in order to travel long distances in extremely short periods of time. Furthermore, airplanes have become an important form of technology used to turn the tides of war. The Wright brothers reached for the sky and flew beyond expectations.

    Read More

  • Research Paper On The Wright Brothers

    801 Words  | 2 Pages

    Where would we be if we didn't have the airplane, this question has passed through our minds so many times. Our answers are simple, the answer is in the history of the airplane, the answer is we would not be able to travel. There would just be no way we could do a lot of traveling, another answer is that without Wilbur and Orville Wright. Our lives would be so much different, we would not remember how life used to be. The Wright Brothers have done so much in their lives and have accomplished so much.

    Read More

  • Airplanes's Impact On American Culture

    1243 Words  | 3 Pages

    Wilbur Wright once said, “The desire to fly is an idea handed down to us by our ancestors who... looked enviously on the birds soaring freely through space... on the infinite highway of the air.” He changed American culture forever when he made the first flight alongside his brother Orville. This invention would have an even greater impact on our culture than cars. Although cars are used every day in America, planes have had the largest impact on American culture. Without planes, our lives would be drastically different, but not in a good way. Airplanes had a major impact on military, commerce, and travel.

    Read More

  • Charles Lindbergh and His Contribution to Aviation During the 1920s

    2251 Words  | 5 Pages

    Charles Lindbergh's extraordinary success catapulted the curiosity of millions of Americans about air travel. On the front page of The New York Times, Edwin L. James also wrote: “harbor craft, factories, fire sirens, and radio carry messages of the flier's victory throughout the city-Theaters halt while audiences cheer.” All Americans were awakened with the victorious news and with what it would mean to the world. After this significant day in history, thanks to Charles Lindbergh, nothing will ever be the same in the world of aviation. This man, an “American Idol” forever changed the way people viewed flight, impacted companies, the country, and even the world as a whole with his talent, intelligence, and bravery.

    Read More

  • The American Airline Industry

    3556 Words  | 8 Pages

    The American Airline Industry The Airline Industry is a highly competitive industry with companies operating in domestic and/or international markets. Many airlines are stilled owned by their respective countries and have treaties between countries to allow airlines to land there. The industry has been taking a relatively shaky course as costs are rising and profits have been decreasing. This was further intensified with the recent terrorist attacks on US soil, which lead to higher costs as the need for more security arose. Recent financial statements of major airlines showing major losses reflect the problems that the industry is having.

    Read More

  • Overview of Airline Industry

    2284 Words  | 5 Pages

    Air travel has grown in the past decade. Travel grew strongly for both leisure and business purposes. India will have nearly 800 to 1000 airplanes by 2023, it was estimated by Airbus. In spite of growth between 30 to 50 per cent in Indian aviation industry, losses of approximately 2200 crore is estimated for the current year.

    Read More

  • Airline Catering Case Study

    809 Words  | 2 Pages

    Passengers within an airplane are very diverse, as diverse as the ticket pricing range within one same carrier. Because of this, airlines have high customization to please different tastes and abide by religious or medical restrictions (Southan 2002). The highest influence of the passengers within the whole process is their ever-changing requirements, and carriers have to keep up with the new market of travelers from the rising middle class (Jones 2004). The passengers are indirect consumers of flight caterers, but the direct clients are the

    Read More

  • Culturally Sorting Airline Passengers

    2296 Words  | 5 Pages

    As the airplane levels off at it’s optimal cruising altitude of 38,000 feet, you pull out the in-flight magazine, whose cover is filled with images of fame and happiness, from the seat-back pocket. Through all airlines providing the same service (flights), branding is the key to achieving a competitive advantage. The in-flight magazine becomes a vital product through which airlines can promote their brand, sell products and build relationships with their passengers. The magazine offers advertisers a highly desirable and attentive audience given that both on-board matters and airport transfer information require reference to the magazine. The reach of these magazines is also broad, which makes them very appealing for advertisers. For example, Qantas carries more than 13 million passengers annually, and each month 65,000 magazines are printed (Geels). In-flight magazines, however ideologically benign or innocent they may seem, prove to be powerful by illustrating the values to which a traveler should adhere. Advertisements mirror society and the people they advertise to, therefore, they convey meanings and messages about what is normal social behavior. Flying, although less expensive now than in the past, is reserved for the better off in society; those who have the freedom and means to travel by plane. Airline magazine advertisements are subtle ways of sorting passengers into those who are socially and culturally acceptable airline travelers and those who are not.

    Read More

  • Jet Blue Marketing Mix

    714 Words  | 2 Pages

    When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements to the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion. In a dysfunctional time for the airline industry, most airlines, especially major carriers, are adapting the concept of "doing less with more." One low-cost carrier, JetBlue, is changing the domestic aviation landscape in this regard and is defying the odds. Here is a company that has examined each marketing mix elements carefully, has adapted them to its customer’s needs, and is succeeding because of this approach.

    Read More

  • Market Segmentation Of Airline Industry

    718 Words  | 2 Pages

    Within the airline industry currently the airlines can be divided into low cost airlines and full service airlines. The low cost airlines targets customers that are seeking no frills connectivity between cities at low ticket prices. The full service airlines provide several add-ons like free meals, on plane entertainment, and communication facilities. The target market for full service airlines are customers who are willing to spend extra for the services that the airlines provides.

    Read More

  • The Wright Brothers

    1631 Words  | 4 Pages

    In the late 19th century, transportation took enormous time and effort, and it was often dangerous. With this being said, it was time for someone to shine. The creative minds in world began to come out, and, finally, the world met a breakthrough. In Kitty Hawk, North Carolina, an alarming invention would change the way humans transport forever. In 1903, Wilbur and Orville Wright had succeeded in a lifelong adventure of creating a flying machine.

    Read More

More about Airline Industry Research Paper

Open Document