The Aims and Objectives of Tesco

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The Aims and Objectives of Tesco What is a Mission Statement? A mission statement sets out the general purpose of a business. It helps employees work towards a common goal. Tesco’s Mission Statement Tesco’s mission statement is to Retain Loyal People. To make sure Tesco achieve their mission statement, they need to know who their loyal customers are. That is why Tesco has got a club card service, through which they can award people by giving them special vouchers and extra points. What is an Aim? A business aim is an organisation’s long-term goal. What is an Objective? Objectives are goals that a firm sets itself for the next three or five years. They have a timescale, they must be measurable and they must contribute to the business achieving its aims. How Objectives Blend in with each other All of Tesco’s objectives blend in with each other. None of the objectives will work without each other. For example; the business will not have any customers if the business is not operating well. Share holders will not invest money in the business, if the business hasn’t got any customers. The company will not be able to afford to have any employees working for them if they haven’t got money being invested in the business. For instance, if the Tesco PLC wants to expand their business, they will have to make sure that they get enough profit to be able to open that business. [IMAGE] How Objectives change over a period of time Objectives change over a period of time due to various reasons. Some of theses reasons are listed below: · Competition- Tesco might like to change their objectives, if another competition moves in the same area; they will do this so that they still have the customers coming to them. For instance, if Tesco is making a profit of £5 per book, their books might not sell, because the competition is selling their books cheaper. So in order for the

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