The Advantages of the New Media Technologies

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The Advantages of the New Media Technologies Portability is a big advantage of new media technologies and is being touched upon by nearly all newly released technologies. Everything that has been previously released is then re-released but in a smaller version. One good example of this is the iPod. Although there original iPod was a huge seller, selling 4.5 million in just 3 months, Apple then decided to release the ‘iPod mini’. Even though it was only possible to fit 1000 songs on the iPod mini it was still one of the most anticipated new technologies of last year. They are now taking it to another level where Apple is planning to release the ‘iPod shuffle’ which is only 3 inches long and 1 inch wide. The fact that many of the top media industries are now releasing handheld versions of their best selling technologies comes as no real surprise. Many industries are finding that the market is slowly being saturated and is in need of a few new ideas to fill it back up with. This is why new technologies have been made and released so quickly. It gives the audience the chance to take their favourite past times around with them e.g. TV, film and music. Portability also opens up many other doors for certain media industries. Again iPod is a good example of this. They decided to expand on the idea of everything being portable and instead of creating two separate new technologies they brought a visual aspect to their original iPods to make the ‘iPod photo’. This meant that while the audience is listening to music they can look at photos that can be stored on the iPod. Another advantage that new media technologies have to offer is the hig... ... middle of paper ... ...ames, the internet or even your email via your TV. One more recent addition is whilst watching the football it is possible to watch one specific player the whole match or even watch more than one match at a time by splitting the screen in two. Another advantage that ties in with interactivity is increase choice. Like it was said earlier it is possible to access more than one football match at a time. Also it is possible to watch new films without having to go out and rent them. All you have to do is press a button and you are presented with a list of films that are available to you. So another advantage here is speed of access. It is becoming increasingly easy to find what you are looking for in a very short amount of time. With just one push of a button a very wide variety of options is made available to the audience.

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