What is M-commerce? The last decade has witnessed a lot of growth of mobile communication devices and wireless technologies across the globe. This has led to a change in the way many activities are conducted and opened the way for m-commerce, which is e-commerce's next evolutionary stage. The significant power of m-commerce is primarily as a result of the ability to connect wireless devices anytime, anywhere (The Future of Mobile Payment Systems : Rise of the Mobile Wallet 2012-2017 [Electronic version], 2011). Mobile commerce also known as M-commerce refers to electronic transactions and communications conducted using mobile devices such as laptops, PDAs and mobile phones, and typically with a wireless connection (Dave, 2011). Mobile commerce consists of two categories, mobile banking which refers to situations where the mobile device is used to access financial services, then mobile payment and transfers which refers to situations where the mobile device is used as a payment device to affect the transfer of value from one party to another. There are other categories of m-commerce such as mobile commerce applications revenue and mobile commerce on social media (Mobile Location Commerce 2012-2017 [Electronic version], 2012). There are a several revenue models that are found in the m-Commerce market place, some of which involve customers, while others do not. Typically, there are three revenue models that would involve payment by customers to any one or more of the value network members. These customer-initiated revenue models are access, subscription, and pay-per-use. Additional revenue models involve other members of the value network and are hence titled “non-customer initiated”. The non-customer initiated revenue models are ... ... middle of paper ... ...le Payments in Canada – The Demand Side of the Equation. Informed View by Certified General Accountants Association of Canada. Retrieved May 1, 2014, from http://www.cga-canada.org/en-ca/ResearchReports/ca_rep_2013-03_informed-view.pdf Mobile Commerce Vendors Analysis [Electronic version]. (2012). [S.l.]: Mind Commerce Publishing, LLC. Mobile Location Commerce 2012-2017 [Electronic version]. (2012). [S.l.] : Mind Commerce Publishing, LLC. The Future of Mobile Payment Systems : Rise of the Mobile Wallet 2012-2017 [Electronic version]. (2011). [S.l.]: Mind Commerce. Tiggas, M. S. (2012, March 13). Mobile commerce - Paving the way in a fast-changing world. Retrieved from ISO News: http://www.iso.org/iso/home/news_index/news_archive/news.htm?refid=Ref1535 Turban, E., Lee, J., Warketin, M., & Chung, M. (2002). Electronic Commerce: A Managerial Perspective. Prentice Hall.
Compared with the rate of many decades before, the rate of mobile usage is zooming these days. The developments of general economy and technology revolute peoples’ life styles and bring mobile business into a new page. Nowadays, business trends could still make a huge difference in those mobile companies.
Mobile devices have become attractive platforms for communication in today’s society to an extent that they are increasingly used for storing and accessing personal information as well as company data. The increased use of the devices has been enhanced by the adoption of near field communication for mobile payment services, particularly in business. As a result, people and businesses not only rely on these devices for communication purposes but also use them for monetary services. Actually, it is estimated that the use of mobile devices will continue to grow in the future for various purposes.
One . Mobile Commerce - Money Machine : No need to delve into the importance of mobile Internet - the fact is that it is the cornerstone of almost all mobile marketing initiatives . Mobile commerce website developed brand to consumers and businesses. Successful development and positioning of the mobile commerce site can increase revenue by 3% . Sales leap...
M -commerce or mobile commerce is a young concept which can be viewed as a subset of e-commerce made possible by the widespread adoption of portable, handheld devices as mobile phones. In present scenario M Commerce has been entered in various sectors as finance, services, retails, and telecommunication and information technology services. In these sectors-Commerce is not only being widely accepted but also it is becoming more popular mode of business/commerce. Now, it’s turn to enter in agriculture sector. The Indian economy is agriculture based economy and needs a second green revolution. It is possible only through the transfer of technologies from lab to land. Knowledge transfer to the agriculture sector with necessary inputs is most important. The country has a widespread telecom & internet network, which could be put to effective use for delivering knowledge and information to the farming community. This paper aims to study the key elements and basic issues of m-commerce and to know how farmers benefit from mobile-commerce/m-commerce in India.
Ten years ago, smartphones and tablets didn’t exist. Most business communications were conducted face to face or in ways that today seem tedious. The access to business information and applications through mobile devices has grown exponentially. There is no sign that this emerging technology will stop. Apple’s iPhone and iPad running IOS are leading the mobile business market due to the flexibility and ease-of-use. (Kim, 2010)
Mobile money has led to the emergence of mobile wallets and digital payment techniques that help people leverage from virtual money transfers and payments. With mobile phones become an inseparable tool in one’s daily life, mobile money market provides the ultimate solution to enhance the customer’s in-store or online shopping; travel, and banking experiences by providing them with utmost convenience in payments and fund transfers. In addition, mobile money solutions have helped the mobile users in send and receive cross-border remittances, make bill payments, send and receive money over their mobile devices.
Mobile payment solutions are becoming increasingly popular as customers can now experience something new and exciting that is faster than normal check out till points. It is the “cool” way of transacting.
M-commerce (mobile commerce) is the buying and selling or transaction of goods and services through wireless devices such as cellular phones and personal digital assistants (PDAs).
E-Commerce is a type of industry where the buying and selling of products or services is conducted over electronic systems such as the Internet and other computer networks. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. It also includes ‘M-commerce’ which makes use of various mobile devices or smart phones. It means "the delivery of e-commerce capabilities directly into the consumer’s hand, anywhere, via wireless technology.” The various services available on M-Commerce are Mobile Money Transfer, Mobile ATM, Mobile ticketing, Mobile vouchers, coupons and loyalty cards, News, Stock Quotes, shopping apps, Mobile brokerage etc. Launching of Google Wallet Mobile App is one of the recent developments.
Marketing opportunities are endless with the use of mobile devices and the use of effective mobile marketing strategies. Direction communication to the target audience, anytime, anywhere is what it offers. We are in a social era, which is mostly characterized by the convenience of using the Internet and all things mobile. Essentially, mobile marketing is an absolutely must in a technological environment that is constantly changing. Consumers rely on their mobile device to swipe and search every second they get. The consumer experience is critical to every brand that pursues the mobile marketing marketplace. Whatever your business mobile strategy, one must acknowledge that it must create a seamless and effortless consumer experience that
There have been some disagreements in the organisation as to whether the company should build or buy a new mobile application which would allow the customers to securely view the product stock, place orders and track their orders through the supply process to order fulfilment and delivery to the premises. This report aims to determine what the advantages and disadvantages of each approach would be and therefore help the organisation to make a well-informed decision as to what route to take when it comes to the Information Technology acquisition. A thorough analysis will be made and then a recommendation will be offered up for the top executives to review in order to make their final decision.
Many are testing mobile applications that allow customers to place food orders on a computer or mobile device and pay for it with a credit card.” E.g Justeat.ie. Jobs.net (2013)
Digital money is undeniably convenient; anyone who has used a credit or debit card understands this. However, the era of digital money is only beginning; rapid technological advances will continue to make paper money a remnant of the past. Several innovations are already lessening the burden in your wallet. For instance, the seemingly innocuous mobile phone is actually playing an increasing role in facilitating monetary transactions, especially in Asia. Already, in Japan, large companies such as Coca-Cola have sanctioned vending machines that are not only compatible with common cell phones but also allow consumers to earn credits for using them (Kupetz). In this regard, the United States is strikingly behind the times when compared to other countries. Another new technology in the vein of mobile phones is no-contact cards. These innovative cards do not require a cashier to conduct a transaction; one simply holds a specia...
The study on these aspects has found out that this mobile shopping trend is ultimately going too high with the customers. Hence to keep up with this ever increasing advancement, different brands shall necessarily upgrade their mobile shopping mediums to provide a great experience for their consumers.
Point of sale (POS) is a device or system often linked to computers, bank card readers, or even mobile telephones, that is located at a physical location such as a retail outlet, in order to perform an electronic transfer from one account to another or from a customer to a retailer. Some MFIs have implemented this technology in order to increase the security of financial transactions, reduce transaction cost in order to serve clients, and to reach new areas without branch infrastructure (Owens, 2009)