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significance of online shopping
merits and demerits of shopping online
advantages of online shoping
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Nowadays too many people would rather shop online instead of walking in shop and there are more and more people starting their business online. So shopping online is becoming more and more popular in China. Most Chinese people like shopping online using Taobao, the biggest Chinese online shopping website, also a network platform like eBay and Amazon that has operated in China by Alibaba Group. TaoBao not only enable people shopping, but also relevant to people’s life. Such as people can buy many different things in different shops and they also can pay the phone bill and electricity or water bill in this network platform. Most people think shopping on Taobao is convenient. People can download the application of Taobao in their phone. Then …show more content…
When I go shopping in a big shopping mall, I often encounter this kind of situation: the cloth that I want to buy doesn’t have my size or my favorite color. If i really want to buy this cloth, I can only spend more time looking for this cloth in other shopping malls. But my time and energy are limited,many times I have to give up buying this cloth. However, after Taobao appeared, I don’t need go out that I can find more goods and resources. The owners of these shops may come from different cities, so I can find and select the range of items will become more extensive. I always can buy goods in Taobao that I can’t find in the shopping mall. Although Taobao has brought us a lot of convenience, but Taobao also has a defect that can not be …show more content…
Because they only need to accord with very low requirements that they can open the shop on Taobao, so there are too many people doing business on Taobao. Two years ago, my friend bought a printer in a shopping mall. When I used it once, I found it very easy to use, so I want to buy one of the same printer. I found this in Taobao and bought it. But when I received the printer I bought on Taobao and used it for a month, the print was broken. I took the printer to the brand after the repair, the staff told me that the printer is not an authorized edition printer. I sent a lot of messages to the owner of the printer store, but I did’t get any replies. Then I have to sent e-mail to Taobao customer service and complained this owner of the printer store. After a period of waiting, the customers service told me they couldn’t contact this owner of the printer store. So my situation could not be confirmed, maybe I could not get any compensation. But they had already prohibited the store’s
This report investigates and evaluates the reasons for ASOS failed in China market. ASOS, standing for “as seen on screen”, is a British online fashion and beauty retailer firstly operating in 2000 in UK. To become the top 1 fashion brand, one of the ASOS’s strategies is to be truly global. With the confidence of being successful in China market, ASOS entered China market in 2013. Two years later, having suffered a loss of profit, ASOS discontinued to operate in China and prepared to exit China market. A general background of general ASOS and ASOS China is given and the main reasons for ASOS to enter China market are justified. Next is the comparison of operation performance between ASOS UK and ASOS China will be demonstrated.
With the onset of technology, online stores or merchants have been a byword of those people who wants to shop comfortably even at the comfort of their own homes. Online shopping is now “in” and is really a booming industry. Because of these, different online stores have invaded the net.
When choosing to shop online or at a brick and mortar store, start by weighing the pros and cons of each established method of shopping. When shopping online a consumer is are able to browse multiple stores while sitting in their pajamas, no driving from store to store, and there is no need to deal with overcrowded stores. Time is not an issue, browsing online for a pair of shoes might start at three in the morning or five at night. Online shopping brings the global market place directly to a shopper’s front door. Under normal circumstances, the common person would not be able to browse and purchase from stores far away like China.
Online retailing in China, dubbed ‘e-tailing’, has doubled every year since 2003. By 2020 the size of China’s online retail market is predicted to reach up to US$650 billion, exceeding the combined value of online markets in the USA, UK, Japan, German and France. With over 590 million internet users, China boasts the world’s largest online population - more than the US and Japan combined – and still growing at almost 10 per cent per annum.
Alibaba being the largest company of e-commerce in the world compared to both Amazon and E*Bay combined. Alibaba’s most strategic implication is their execution of seizing opportunities. All plans of action are real time, the company does not utilize a forecasting scheme. SMEs from the U.S. want to penetrate the Chinese market and can do so by utilizing either B2B or B2C through
Today, China tops as the largest marketplace globally, with the size of twice as large as the United States’ market. As of 2014, average Internet user in China spends about 20 hours each week staying online on the Internet and the number of users has accumulated to 560 million and most of them do prefer e-commerce compared to traditional retailing. Apart from big manufacturers and companies, Alibaba also focuses on marketing their brand to small and medium-sized business and even to individual business persons, which will have great opportunity in the
Alibaba is a large online and mobile marketplace for consumers, suppliers, and investors. The firm’s mission is “to make it easy to do business anywhere” (Alibaba Group, 2016, para.1). This is done by providing technology and services to aid consumers, suppliers, and other participants to conduct trade globally (Alibaba Group, 2016,
Lin, Z., Li, J. (2005). The Online auction market in China: A Comparative between Taobao and eBay. ACM International Conference proceeding Series (113): 123- 129.
Factors that led to Taobao’s success include: growth strategy, differentiation, trusted and established payment method, customer interaction and customer preferences. Taobao used aggressive and promotional strategies to grow the business. Taobao placed ads online and on billboards located in major Chinese cities. Furthermore, Taobao’s easy-to-use feature features allowed it to attract new consumer, while at the same time attract EachNet users to shift to Taobao. Ma differentiated Taobao by allowing users to post free product listings, while EachNet charged for its services. Taobao’s business model was called unsustainable by EachNet, who was later forced to adopt a similar model. EachNet’s growth was halted by Chinese consumers’ lack of trust of selling and buying online. Consumers were required to pay with credit card (not trusted by Chinese then) by EachNet, while many Chinese preferred to pay by cash. Thus, Taobao held an advantage having access to Alibaba’s established AliPay, a payment system that held the money in an escrow account before the transaction. Taobao was more open to interacting with its customer than EachNet was. A big complaint against EachNet was that the company did not offer much customer service, as well as not providing a phone number in case of queries. Thus, Taobao attracted customers by enabling the seller and buyer to communicate through instant messaging. Furthermore, EachNet was not designed properly to tailor to the Chinese public. On the other hand, Taobao’s layout was more in tune to Chinese preferences by having a layout similar to Chinese department
Chinese e-commerce companies alone do not pose a threat to Alibaba, because of Alibaba’s unique business model and its cost saving strategies. Therefore, a few Chinese companies have built an alliance against Alibaba including Jd.com and Tencent. Jd.com’s partnership with Tencent poses a threat to Alibaba due to its location; they are all based in China. Together, Tencent and Jd.com are able to reach customers and influences their shopping decision via the popular application called WeChat. WeChat is popular among millennial which make up a large portion of the consumer population and are major influencers on social networks (Hoovers,
Vancl is one of the largest online apparel retailers in China with a revenue growth rate of 29,577% from 2007-2010. It has become the first online business-to-customer (B2C) brand for men’s clothing in China, surpassing its rival only few months after its establishment. Vancl has succeeded in its product and brand positioning and is now extending its goods to shoes, women’s apparel, and even household goods. It has made its name familiar to the Chinese market through utilizing a unique online marketing model via advertisements. In 2012, Vancl took 5.3% of the share in independent sales turnover of the entire Chinese online shopping market (Wei & Zhou, 2011). It is a testimony of a successful e-commerce fear for the fast fashion industry.
Online shopping is most convenient for individuals that don’t have time to go to the store. If you’re busy with an online job or online classes then online shopping can sometimes be more convenient. It’s also convenient since you don’t have to drive, catch the bus, wait in a long line, or deal with not being able to find an item. All you have to do is type in the item you’re looking for and it’s there. Once you find the item, you can order it at anytime because online stores never close.
When comparing two different ways of shopping most people do not even think about, they do both and not even realize it. In today?s society people shop while at work, after work and on the weekends, whenever time permits. Did you ever stop and think how can I get more time in the day for family or just myself? The best way to figure out with all the recourses we have; still most of us go into a store and spend time looking through racks and waiting in endless line to just purchase something. I compared going into a store verses online shopping; to see which on will save you time and money.
Electronic Commerce as popularly as E-commerce has become a big deal in our growing economy due to the increase use of online systems. E-commerce now of the fastest growing business in the world. The technology has change the way of business. Business that have physical location have now made it an effort to focus their online business. It is the new sort of business platform where you can make use of different technologies like electronic data interchange or transfer document electronically. Online business is an effective of sales.
In today’s era “INTERNET” is playing a significant role in our daily life. People can walk through the internet to one who is actually living on the different side of the planet, can send mails round the clock, search information & even buy things online. With this invention of internet there is a shift in traditional way of shopping. Now there is no need to open a physical store. One can be active at any time and place and purchase products and services. The number of users of internet is increasing day by day which means that online shopping is increasing. Various characteristics of online shopping is making it more convenient for the customers, as compared to traditional way of shopping such as the ability to view and purchase goods and