( ) Research shows that Super bowl commercials are recalled at more than double the rate of commercials run during "normal" prime time programming. ( ) And with 58 commercials scheduled, it's important to be special, creative, and original. It would be a colossal waste of money, after all, if viewers turned sponsors' shill time into opportunities for refrigerator runs and bathroom breaks. The Superbowl ads cost $165 million dollars to make and then display. ( ) ABC estimated 130,745,000 people watched the game, making it the fifth-biggest audience for any TV telecast.
Bandura's found that observation action are likely to be imitated when they are performed by ones favorite characters, most of the time the model is rewarded for his or her action and not punished for his/her action. According to Smith and others 2002, shows an evidence ''That violent behavior is portrayed in almost two third of all television programs and one third of programs depict nine or more act of violence''. That is the reason why question like this has been rises so many times , does exposure media cause aggressive behaviors? There have been a lot of overwhelming evidence proved that viewing violent and aggressive behavior on television have been a great affect on children. Bandura's found that action are likely to be imitated especially when is play by there favorite models.
Television is also the most reached audience, more than newspapers, the internet, the radio and even magazines. On the other hand, television advertising is the most expensive type of advertising to use. A 30 second clip on a national channel can cost up to £20,000. I will compare two adverts promoting similar products, and see the differences in advertising methods and measure the successful effects on its target audience. The advert for the Vauxhall Corsa is 40 seconds long, consisting of 26 scenes.
Many radio stations have local advertisements to appe... ... middle of paper ... ...wn on that station. Parents can set the v-chip ratings to suit the age group of their children, so only the acceptable maturity rating television stations will appear on the screen. Many steps made by the government have helped the screening of inappropriate material to youth. Technologies such as v-chip, parental controls, and television age ratings help to a certain extent but media will always search for new ways to influence young Americans. Television is the most effective way to advertise in most cases but certainly not the only way.
These writers tend to be the ones who end up working with advertising companies or political parties to increase their chances of being bought out. Big words seem to be doing the job when it comes to convincing people. Those who are fully aware of the ways language can be manipulated are constantly misusing it to their advantage, they find ways to deceive the average citizen. Being aware of the language used around us is a very important aspect of becoming a well informed citizen; if one is not fully aware of the tricks language can pull, they will quickly and foolishly be betrayed on a daily basis. As a young girl, watching television was my favorite pastime, I remember watching toy commercials and begging my parents to buy them for me.
Through the use of specific words, sounds, accompanying statements and or music, a television commercial can hold a viewer’s mind within its grasp, just long enough to confuse someone into buying a product for the wrong reason. The most significant power over the population held by television commercials is that of cultural reinforcement, as Scholes calls it. By offering a human relation throughout itself, a commercial can link with the masses as though it’s speaking to the individual viewer on an equal level. A commercial In his essay, Scholes analyzes a Budweiser commercial in an effort to prove his statements about the aforementioned tools. The commercial described in Scholes composition is a “well-known Budweiser commercial which tells…the life story of a black man pursuing a career as a baseball umpire” (Scholes, p. 620).
People with combating views and opinions have argued the pros and cons of each invention, television being one of the most popular to debate. People may argue about whether television is beneficial or detrimental to society. My opinion is that actually, it is neither. While there may be dangers and benefits surrounding television, the media itself is not a problem or a favor. Any blessing or blight lies with those who watch it.
We are a nation of television viewers and so therefore a captive audience for advertisers. If we like an advert, and we need to buy such artefact, then we are most likely to buy the product advertised because it has left a good impression on us. As long as commercials are straight forward, amusing and put over the product in an interesting way, they are a powerful source of informing the public and potentially selling the product.
They are encouraging kids to buy the new IPhone or the new action figure. While it is not just products, children are also being influenced to act a certain way. TV and movie stars are teaching kids how to act based on characters they portray in movies and TV shows, which often times are not the right ways a child should act. Artists and other celebrities strongly affect the trends in clothing and ... ... middle of paper ... ...hild conforming to the ways of the media icons, then the kids will be less likely to act that way. The parents are a key part in loosening the grip the media market has on young children.
At a young age a kid will envy a character on television and will have a preconceived idea that whatever the character does is acceptable. Children will also take what they see on television and try to use it in their everyday life. For example, “Children under the age of seven or eight are more likely to imitate the fighting moves they see on the screen than older kids” (“Television” 1). Kids could go along life thinking it is OK with fighting to solve problems. Violence on television can be harmful in more ways than one.