The Abused Dog Commercial Analysis

105 Words1 Page
bulb-icon

Recommended: Thoreau’s view towards humans and nature

The advertisement of the abused dogs is a representation of a hard truth happening in the world. The ad brings pity to the viewers with the use of pathos. The commercial of this advertisement’s purpose is to persuade the viewers to donate money to help the abused dogs. It gives off a negative vibe and makes people sad when they watch it; as a result, they do not take notice to it. It is an example of the kind of reality which people ignore because they rather keep it within the blindside, which compares to the message Thoreau gives; people must become aware of reality.

Show More
Related

  • BCSPCA Commercial Analysis

    640 Words  | 2 Pages

    What a good way to urge viewers to donate money than by showing in the commercial pictures of sorry looking animals? The type of objects they use are cages, crates, and the animals. It targets any animal or anybody in reality because they can see that these animals are in need of help, also that these animals have been abused. This commercial has demographic is an extremely important factor in commercial productions, the fact that so many different people are susceptible to the pathos of the commercial to the point of tears. This commercial had a use of music and it also plays an important role in the use of pathos. The song “In the arms of an Angel” by Sarah MacLauchlan has a part that makes me sad every time I seen the commercial “There always some reason, to feel not good enough” (Sarah McLachlan SPCA, n.d.) and this is sad because these animals don’t feel good enough and you can tell by their

    Read More

  • Taylor Swift Ap Language Essay

    645 Words  | 2 Pages

    This advertisement features Pathos, because the little boy in the advertisement will probably make people feel guilty, because they spend a lot of money on unnecessary things and waste it, but this child says “Don’t I deserve a happy life?”, and this will probably make people from our society want to spend money to support this cause. This advertisement also features patriotism, because it suggests that purchasing this product will show the love, and support you have towards your country. This company makes people from America want to support this cause. It says in the advertisement,” Help stop child poverty in America”. This advertisement also features Transfer andWeasel Words because it uses positive words, and positive images to suggest that the product being sold is also positive.

    Read More

  • ASPCA Advertisement Analysis

    991 Words  | 2 Pages

    This advertisement from the American Society for the Prevention of Cruelty to Animals (ASPCA) immediately affects the viewer’s emotions. By playing sad music in the background while images of scared and injured animals pass the screen, the creators of this advertisement are successful in compelling many viewers to open up their wallets and donate to the cause. Through the use of common rhetorical devices as well as less obvious strategies, this advertisement targets the viewer’s mind and succeeds in its goal of presenting the topic as a problem that needs to be solved. However, it is interesting to consider whether the problem that should be addressed is really animal neglect or something bigger, like the fact that many citizens prioritize

    Read More

  • A Rhetorical Analysis Of Hulu Ads

    1177 Words  | 3 Pages

    These commercials make the audience feel fear, love, guilt, or joy about the situation being shown. The American Society for the Prevention of Cruelty to Animals or ASPCA for short shows commercials to get donations that will help prevent animal cruelty and rescue animals all across the country. I have not seen this commercial on any of the apps on my phone however this is a commercial that I see often on regular television. The target audience of these commercials is animal lovers; it could be a child or an adult. The use of Pathos in the promotion of joining the ASPCA or giving a one-time donation uses animals that look sad, hurt, homeless, abused or scared needing help. It is very effective as it makes the intended audience either want to donate to help the animals or to rescue one through adoption to give it a better life. The type of music played goes along with the feeling of sadness and helplessness that the animals are feeling and makes the audiences feel sad as well. These commercials also either use the voice of a celebrity or show the celebrity holding a dog or cat while giving information about how to help the animals. The audience is shown abused, beaten, or neglected animals and asked for donations to help give medical care, food, shelter, and love to them. The commercial is effective as it pulls at the emotions of animal lovers

    Read More

  • Charmin Toilet Paper Ad

    865 Words  | 2 Pages

    Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.

    Read More

  • Rhetorical Analysis Of The Aspca's Animal Cruelty Commercial

    1876 Words  | 4 Pages

    Upon first receiving this assignment I was honestly not sure what I would do it on. Then I remember a very well done commercial from 2006. If you’re not sure what commercial I am referencing it is the ASPCA commercial with all the injured animals and "arms of an angel" playing in the background; furthermore, Sarah McLachlan voices over and stars in the commercial. The commercial does a good job of appealing to animal lovers sense of emotion (Pathos) through the photos and videos of helpless and beaten animals. Sarah McLachlan also appeals to animal lovers through the fact that she has been a longtime supporter of the ASPCA (Ethos). Also, the video includes statistics that can easily be proven these statistics help to support the commercials cause (logos). Finally, the commercial itself appeared on television which is a great medium to get a message across; in addition, this commercial is valid in any year and will always appeal to a

    Read More

  • Two Way A Woman Can Get Hurt Jean Kilbourne Analysis

    561 Words  | 2 Pages

    Jean Kilbourne’s “Two Way a Woman Can Get Hurt: Advertising and Violence” is a section of a book titled: “Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising” that was originally published in 1999. It is about the images of women that advertisements illustrate. The central claim or thesis of the document is that: “advertising helps to create a climate in which certain attitudes and values flourish and it plays a role in shaping people’s ideas” (paraphrase). The author wants people by all genders and young children to acknowledge a right attitude towards what is shown in the advertisements so that the standards of behavior will not be influenced. As a result, it enables the negative contribution from the advertisements to be limited or eliminated.

    Read More

  • Ocean Conservancy Advertisement Analysis

    1058 Words  | 3 Pages

    Changing one's thought on a specific issue or awareness by a visual expression, occurs daily. These advertisements are frequently seen on TV or social media and they adapt our thoughts. As we analyze the image our brain begins to discover what is believable. Our eyes are then attracted to a specific object and our emotions are then released revealing the behind the scene of our opinions. As an organization called the Ocean Conservancy used an image for advertisement in social media to change viewers aspect of what happens to the trash that humans throw away daily. This ad is effective to the viewers by the extreme use of pathos in the text “You wouldn’t bathe in this, then why should marine life”, paired with a visual of a human’s feet in

    Read More

  • Analysis Of Budweiser's Heartwarming 2014 Super Bowl Commercial

    1003 Words  | 3 Pages

    This time, the ad was a tear-jerking montage of an adorable friendship between a Golden Retriever puppy and a Clydesdale. The commercial depicts a puppy living on a farm with horses that the puppy considers his “friends.” The golden retriever gets lost and attempts to find his way home only to run into wolves; the horses come and save him. 23 seconds into the commercial the puppy is shown lost and in the rain under a box. The pathos here appeals to a need to want to help the dog. At the end of the commercial after the dog is

    Read More

  • Rhetorical Analysis Of A Commercial

    784 Words  | 2 Pages

    The video describes how our society may not even care about the product being advertised, but we still read the billboard or watch the commercial. Also mentioned was the use of colors in a commercial, the marketing effects in politics, and even market research obtained by studying different cults. Frontline takes an in-depth look at the multibillion-dollar “persuasion industries” of advertising and how this rhetoric affects everyone. So whether this is in the form of a television commercial or a billboard, pathos, logos, and ethos can be found in all advertisements.

    Read More

  • Ethos Pathos And Logos In Apple Advertising

    875 Words  | 2 Pages

    The business world is very competitive today more that it has ever been. There are very many business organizations that deal with similar products and thus survival is an everyday hustle. Every business organizations would like to get the maximum possible market share in order to maximize its profits. Very many organizations have been sent out of business simply because they are not competent enough. It is known as a fact that advertisement is one of the most crucial determinants of business success. It is through advertisement that businesses can let customers know about the existence of their products and also remind customers to keep on patronizing their business premises for more offers. Good advertisement that captures customer’s attention and convinces them to act as requested will contain the three artistic proofs, which is ethos, pathos and logos. Ethos is the ethical appeal, pathos is the emotional appeal while logos is the ethical appeal all contained in massages. It is the combination of these three appeals that prompts the customer to act as requested by the advert. This paper will analyze the use of ethos, pathos and logos in the one of the Apple advert

    Read More

  • Pathos In How Can You Speak Up For Animals

    1115 Words  | 3 Pages

    Media possesses the unique potential to manipulate society’s view of events and products in today’s culture. Images, color, font, background and other alluring advertising techniques are all employed to entice consumers. Different sources of media aspire to shape the identity of the consumer regarding the concepts they are advertising. Seeking to influence society’s identity and perception of the treatment of animals, in their advertisement “How Can You Speak Up for Animals,” People for the Ethical Treatment of Animals (PETA) demonstrates the argument that consumers should not purchase clothing that is produced through the killing of innocent animals by successfully appealing to the audience’s emotions, utilizing logic to validate their claim,

    Read More

  • Rhetorical Analysis Of Advertising

    611 Words  | 2 Pages

    You’re sitting down on your coach and you see an attractive girl winking at you, men are aroused, woman want to be her, and it is followed by a famous phrase, “got milk”, now you suddenly want milk! This is just one technique that advertisers use to manipulate customers into purchasing their product. Charles A. O’Neil wrote an essay that discusses advertisement and its ability to persuade a targeted audience. Frank Luntz also evaluates advertisers and their methods of persuasion. O’Neil however captures readers with his effective way of applying pathos, while Luntz gives readers credibility and applies logos.

    Read More

  • Analysis Of He Has His Mother's Eyes

    706 Words  | 2 Pages

    The picture of the advertisement is very moving itself.The very noticeable pitch dark background denotes terror,misery and despair giving us the idea of how appalling the situation is.The young boy’s depressed and innocent expression adds to the dreadful image and makes it’s viewers emotional.We can clearly see a black eye on his face showing he is a victim himself and this injury focuses on the fact of how gruesome and painful it can be to be a victim of such abuse.In the middle in white text is written,”HE HAS HIS MOTHER’S EYES”.This is the main and the most highlighted part of this advertisement and the font size and bright color makes it more visible than any other text in the image.The line is presented in a sarcastic manner adding slight humor to the criticism of this issue.When we say someone has his mother’s eyes we mean that person’s eyes resemble that of his mothers’.In this case,the young boy not only inherits his mother’s looks but also the sufferings and hardships that his mother had to go through due to physical abuse.I thought the way this message was presented makes the argument even more compelling.The ugly truth hidden under this sarcasm hits the viewers the most as they realize how easily this damage can transfer from one person to another,in this case from a mother to her son.In a smaller text at the bottom right of the picture it says to “report abuse”.This shows civic engagement that as a responsible citizen we should raise our voices if we

    Read More

  • Power of Media in Modern World

    1033 Words  | 3 Pages

    Similarly, numerous advertisements on mass media has also created adverse impacts on society. Critics substantiate this fact by giving argument that advertising of expensive products cause sense of depravity in the poor people. In addition, daily thousands of advertisements are destined to an individual through different mind process of a person.

    Read More

More about The Abused Dog Commercial Analysis

Open Document