The 3 Elements of Great Blog Content

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As a format, blogging has matured over the last couple of decades into a writing style unto itself. Regardless of whether you know anything about literature or creative writing, you should be able to spot the characteristics of blog writing right away: Conversational, passionate, provoking, highly personal and open-ended. Blogs are closer to the original essais of Michel de Montaigne, the father of the modern essay, before that art form was possessed and transmuted into the rhetorical framework we all learn in high school these days.
Remember that the strength of the blog format is its intimate, personal tone and delivery. People don't go to blogs to read an impersonal, "just the facts, ma'am" type of news article. They're going to a blog for the personality, the exhortation and the conviction. There's no place in a blog for hedging, passive constructions or mealy-mouthed equivocations. A blog is an exploration of your own thoughts and feelings on a given subject. As Flannery O'Connor once wrote: "I don't know so well what I think until I see what I say." That's why you...

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