Textual Analysis Of Hiv Aids

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Similar to the way infection distribution affected the perception of HIV/AIDS, media and society as a whole found itself divided on how to treat and perceive the HIV/AIDS epidemic. On one side, federally-supported foundation and groups worked to undo the stereotypes that surrounded HIV/AIDS and provide education about prevention and protection. In the 1980’s, the San Francisco AIDS Foundation launched a series of advertisements to dispel the fear of HIV/AIDS, especially its casual spread (i.e. non-sexual spread). The slogan “AIDS, it’s what you do, not who you are” was used to “combat [the] stereotype that only gay men were at risk”. While foundations and groups rooted in affected communities worked to decrease fear of HIV/AIDS through education, …show more content…

The National Foundation for Infantile Paralysis (NFIP) worked to raise money for polio through propaganda and other media-related techniques. In the 50’s, the NFIP released a propaganda short film, “The Crippler, in which a sinister presence, the cloud of polio, spreads over playgrounds and schools... [and] is driven off by a brave young foundation volunteer”. This film is one of many examples of the ways the foundation became involved in popular media in order to influence American reaction to polio. The NFIP “was also among the first of such campaigns to heavily involve members of women's clubs, transforming them from purely social entities into important community fundraising groups”, demonstrating the NFIP’s ability to alter the social roles of certain groups to encourage foundation support. Due to the foundation’s effective propaganda and campaigning, it was “second only to the Red Cross in the amount of money it raised”. It was the NFIP’s large role in culture and society that caused Americans to unite to eliminate polio. The cause was even called “an American ‘must’”. In the words of the Saturday Evening Post, “all [the fight against polio was] done, not by a few rich men, but by millions of average Americans, who are bound together by recognition of the peril which this dread disease [brought] to their own homes”. The role polio and the NFIP played in American culture and media caused the American public to react with the motivation and gravity required to eradicate polio from the

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