Tesla Roadster Case Study

The real-life Tony Stark is revolutionizing the car industry. Tesla’s CEO Elon Musk has started building all electric cars and SUVs and they are taking over the electric vehicle market. Although electric vehicles have been around for a while, Elon Musk and Tesla are the first to create an attractive car that gets fantastic range. Previous electric cars had odd proportions, did not get good range, or were unreasonably priced. Tesla now offers a solution to these issues.

For the purposes of this ... ... middle of paper ... ...nasonic and its suppliers are only planning to invest $1 billion. Panasonic will be paid an IP royalty for every cell the Gigafactory produces. What it will not get is a profit margin on the percentage of output that belongs to Tesla. Reference: http://seekingalpha.com/news/1650803-all-eyes-on-teslas-gigafactory Conclusion: Tesla is a leader in its marketplace, and some of the success must be attributed to its ability to control its IP. Being a first mover in manufacturing electric cars, there is an ever-growing threat of competitors attempting to get a piece of the pie.

Tesla was ranked above any other luxury brand in Consumer Reports, magazine’s measurement of “brand perceptions” by American consumers. Tesla’s Model S owners gave the vehicle 99... ... middle of paper ... ...d highlight the fall in value of the product in future. Tesla Motors has responded to fire incidents with improved car’s safety and fit every new and existing Model S with added titanium and aluminum protection plate. Demand for Tesla’s vehicles because of its cutting edge technology and brand name could pose long-term production constraints. Other auto companies are catching up in the meantime.

Also, mentioned earlier with a joint venture in China could further help the expansion into the Asian market. On the other hand, operating all alone in such a competitive market like the car industry, It can easily be limitations on their supply chain, when big companies such as Detroit´s Big Three are in the same market. Furthermore, Tesla is selling their cars through their website with no

The first concerns about auto emissions reestablished interest in electric vehicles. From then on, car companies strive to make better fuel efficient cars and hybrids. From the 1960s to now there has been major improvements in the technology of the hybrid car. Some improvements include the phase out of the NiCad battery. up until 2010, every hybrid vehicle operates using a Nickel-Cadmium battery pack to store power for its electric motor.

He also added an internal combustion gasoline engine so the batteries in the car could be charged. Sadly, the Lohner-Porsche could only reach up to 35 miles an hour. The idea of hybrid cars decreased during the years of growth in the modern automobile industry. This period brought a national highway system in the United States and gasoline was inexpensive. The concerns with auto emissions brought back the idea of hybrid cars.

Martin Eberhard and Marc Tarpenning, two engineers from Silicon Valley, California founded Tesla in 2003. Today the current CEO is Elon Musk, he also serves as the Chairman of the Board, a primary investor, and product architect. Unlike all other automobile manufacturers Tesla does not sell their vehicles through dealerships, they sell through showrooms and their website. Although Tesla is known for their automobiles, they are diversifying their business through the acquisition of a solar power company called SolarCity. Before their future can be discussed we must know where they began and what has transpired along the way.

Tesla is at an advantage since they now sell their patented powertrain components to rivals and is focused on building the market to bring prices down for the average car buyer (Hurst, A). Audi "we delight customers worldwide" is more consumer based where it offers more luxury to the customers and have yet to evolve fully into the manufacturing of eco-friendly cars. Toyota aims to be the most successful car company like Tesla that is why they have also gone in electric cars and now severed ties with Tesla. Weaknesses Tesla has a lack of liquidity. Tesla lost 70 million in 2013 even with the high sales of model S to debt and failure to attain arranged price deduction and operating fees.

It achieved 245 miles (394 km) on a single charge, a range unprecedented for a production electric car, according to Britannica encyclopedia. This success followed with the production of a fully electric luxury sedan, the Model S, which was followed by Model X, a crossover between the two. As of March 31st, 2016, a new model, the Model 3 has been revealed. The Model 3 is a more affordable and less luxurious prototype, for average people looking to help the environment. The mission statement of Tesla Motors Inc. as pointed out by CEO Elon Musk himself, “To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.” Says Musk.

When Ford Motors first started it was only one of fifteen car manufacturers in Detroit and one of eighty-eight in the United States. During Fords first months in existence Ford Motor Company began to make a profit selling the Model A and Henry Ford knew that the automobile industry was going to work. Since it’s beginning in 1903 Ford Motors has always strived to make cars affordable and easy to buy for everybody. Ford has a long history of having good cars at a great price and offers more classes of models so that everybody can have the car of their dreams. Ford Motors first car was the Model A, which started production at a rented plant in Michigan.