Tesla Case Study Introduction

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Introduction to Tesla, Inc. Beginning in July of 2003, Tesla Motors came into the electric car market with their vision fixed on accelerating the world’s transition to sustainable energy. Whether a company can truly uphold such a lofty goal depends largely on the company’s culture. The phrase originally by Peter Drucker, “Culture eats strategy for breakfast” proves itself constantly in any business, start-up, or Fortune 500. For Tesla Inc., culture appears to be the glue that holds the company’s innovative framework together. Originally founded by Martin Eberhard and Marc Tarpenning in 2003, Elon Musk has since taken on the image of Tesla’s CEO and captain of innovation. Elon Musk has led the way in setting a corporate culture that motivates employees to advance technology and profitability. Tesla’s constant innovative culture has set the standard for luxury electric cars and solving the issue around the standard combustion engine. …show more content…

Though Tesla has received much criticism for the company’s shortcomings and flaws, Tesla has been able to constantly innovate and remain the “tech company who happens to make cars” since the company’s creation. To consistently keep this standard, we have identified Tesla’s corporate culture by the following features: fast-paced work environment, new thinking, innovation, first principles thinking, employees behave like owners, and teamwork. Here we will examine the aspects of Tesla’s corporate culture and determine the effectiveness and risks as well as give potential suggestions for Tesla to progress and remain

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