This includes spaces for parents with children and also drivers who have disabilities. At Morrisons there are Cash-Point machines for most major banks. This includes HSBC bank and Lloyds TSB. This is so that customers can withdraw money at the store and do not need to travel to the bank so that they can withdraw money from their bank account. There are recycling facilities including glass, can, bottle, paper and textile banks.
Another of WH Smith ’s aims is to look after their customers as customers are very important because they provide income to the business. Also WH Smith need to do their best to deliver good products at a cheap price to their customers and the public. WH Smith aim to treat all their customers in an appropriate manner. By doing this WH Smith will gain customer satisfaction and lifetime loyalty. By treating their customer’s well WH Smith will also get a good reputation and also they may gain other competitors customers.
The important point of this online store is that the store provides their customers a convenience time and also helps customers to save on shipping cost if the customer are willing to pick up their online ordered stuffs at their nearest local store, zara.com will offer that services for free. 2. Demand Control: the demand is under the supplier control because Zara is a trusted clothing brand, and they give their customers at the highest satisfaction in term of their products quality. Therefore, their regular customers are usually their returning
This is because Sainsbury's would like to provide the customers with good products so that they can fulfil the customer needs and increase the sales within the promotion offers e.g. get one and get the second one free. Promotion is an important marketing function for Sainsbury's. This is because Sainsbury's would like to increase the awareness, attract new customers, and increase sales and profits. The marketing function for Sainsbury's takes into account the four marketing mix e.g.
Marketing can easily figure out the satisfaction criteria of the customers, market offerings and value of which customers are keen on. According to Kotler, P. and Armstrong, G. (2000), marketing investigates to attract more customers by adding the best of the value they need, offers advantages of having the product or service and enhances relationship providing value added services regularly. Targeting and capturing customers is one of the most difficult jobs for the companies, marketing strategy ease the way capturing the customers effectively. According to Lancaster, G. and Withey, F. (2007), to being successful, the companies have to be strongly market focused. Marketing builds relation with customers providing superior customer value and attracts them providing value added services as well as increases the number of potential customers in a regular basis.
This also enables people to buy things quickly. People working on the checkout do not have to check for any price labels. They just scan the barcode, which gives them the price and automatically deducts the product off the stock. EPOS has an affect on me because it makes it easier and faster to scan products therefore I can be served a lot quicker. This affects the community as well because if they are happy with the service then they will keep coming back for more products.
This is important Delivery to customers adds to customer value in the form of task utility. Task utility is defined as someone doing something you (Witiger, 2013). This is true with home delivery, as consumers no longer have to drive and load their groceries into their vehicles or public transport. Delivery allows consumers to save time and do other tasks instead of supermarket shopping. Overall, online supermarkets offe... ... middle of paper ... ... Start-ups The biggest obstacle for successful online supermarket start-ups, is funding.
This incorporates the likelihood to produce right quality of product at right price. • Service Quality: This dimension is the last and final factor of the value it appears when the customer has made up his mind to purchase a product or service. Service quality decides the relationship between the customer and the store. 2.4 Customer Satisfaction According to Kotler & Keller (2000) defined satisfaction as “a person’s feeling of pleasure or disappointment which result from comparing, a product perceived performance or outcome against his/her expectations. Hoyer (2008) also defined customer satisfaction and perceptions of quality are label we use to summarize a set of observable related to the product or services.
Although, online shopping is more convenient for individuals that don’t have time to go to the store. If you’re busy with work or school then online shopping can sometimes be more convenient. It’s also convenient since you don’t have to drive, catch the bus, wait in a long line, or deal with not being able to find an item. All you have to do is type in the item you’re looking for and it’s there. Once you find the item, you can order it at any time because online stores never close.
The online stores also offer free shipping, next day shipping, easy returns, price matching and pre-ordering. Why would anyone want to go back to the hassle of traditional shopping when you have the world of shopping at your