Tesco's Customer Service

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Tesco's Customer Service

Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage.

Today’s world competition is very strong in every kind of businesses. Every organisations must provide high quality products or services in order to survive, however their competitors also providing the same or comparable products or services. An important way to an organisation to get an edge over its competitors is to provide extra service to satisfy and delight their customers, which can retain them and also gain new customers. Therefore the achievement of customer satisfaction must be a major objective in all organisations.

To achieve customer satisfaction, an organisation has to provide high quality products and also provide a excellent customer service. When the service and product that the company provided is good, they can obtain customer loyalty. The customers will go again and again and would probably tell their friends. In return, the company can gain lot of customers. Moreover, by this mouth promotion, the reputation of the organisation can be enhanced. And this organisation will soon achieve an increase in market share and profit.

Aims of investigation

Tesco is aim to provide the best possible value for their customers’ money. And they state that they are determined to offer quality products, good services, attractive stores and low prices to their customers.

The investigation is to find out are they meeting these aims and how they meet these aims. Through the investigation I will compare their cost with other supermarket, their store environment, their staffs’ skill, services and their products’ quality. This can help me to find out are they meeting their aims and what they are doing badly.

I also will search for the background of Tesco and found out all the useful information for this assignment. The investigation can help me provide evidence, true information and do the assignment easier.


Part one of my assignment is the research of the customer service practices in tesco. I will talk about the customer types, the customers’ needs, the organisation’s aims and policy and my conclusion. In this part, I will put some of the information in table and bullet point. Therefore the points are more clearly.

The second part of this ...

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...pping with their baby.

At the second floor of Tesco is a café; it is a very good idea that customers can stay in the supermarket for very long time with this caters service. Customers also can take a rest by sit down in the café. And it has a free “trolley storage” at the entrance of the café, so customers do not have to carry the trolley when they are eating or drinking.

They also have a lift and stairs for customers which can pass through the first and second floor. Moreover, Tesco have a male, female and disable toilet and that is convenience for customers and disables.

5. Payment facilities

Tesco provides many payment facilities to their customers. (E.g. credit card, debit card, cash, switch, solo, etc).

Tesco have a lot of cashiers for their customers. Some of them are just for basket; some of them are just for cash. They provide this service to make sure their customer will not wait too long for their payment. Tesco also provide a delivery service, so that their customer do not have to take too much and too heavy goods to home.

Behind the cashier, Tesco have a phone to call mini-cab for free. It is very convenience for their customers who want to call mini-cab.
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