Television and TiVo

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Recommended: Evaluation of market entry strategy

TiVo is the hottest in the United States today. Millions of people from all over the states buy something that finally is for once convenient for them. Many people in their households have at least some type cable server instead of basic television.

The mission statement for TiVo should be providing viewers the control of what they watch and when they want to watch it. Putting viewers in control of their television-viewing experience in ways they never had before.

The marketing objective for TiVo is to have sales hit a reach of 14 million homes by the year 2005. TiVo wants to be the fastest leading consumers in the electronic industry. TiVo can create for many views that watch television in their own way, and program their favorite shows anytime of the day. TiVo will be the first to have opportunities for many purchasers who choose to buy TiVo experience a new way of watching television they ever had before. People who purchase TiVo can be able to fast forward through boring commercials that many people dread to watch when they are trying to sit down, and watch movies or shows. The strategy of TiVo is convenience. Many people like to record many shows that they miss, because many people in the United States work and can’t afford to stay home and watch what they want. TiVo makes there product possible for people to watch a show that they missed at anytime.
There best strengths for TiVo is that there is no one to compete against them, one because they are the first to come out with such a great product for many to go out and buy. Giving people time to see anything on television that available at anytime at their fingertips and again at their convenience. The weakness for TiVo is maybe this is not for everyone. Sometimes many people who live in poverty won’t be able to get TiVo and pay when the bills come in. Some people rather go out instead of always being in the house. Studies show that many people watch television in there homes, but what of the people that don’t. TiVo needs to show people why this is the hottest product and why people should buy.

The kind of target TiVo should look at is people you know people who can afford their product. They need people who constantly watch television.

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