Television and Media - MTV and Music Television

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Music Television

What do a teenager from Europe, Asia, Australia and the United States have in common? Young people around the world seem to like the same kind of things which includes music and television. They all share one favorite television channel -M.T.V. Music is the new global language; it talks to the youth worldwide. Let me introduce you the first international generation. They wear Levi's, shop at Benetton, wear Swatch watches and drink Pepsi. This is not to say that there are not any cultural differences, that the French teenagers are not different from the USA teenagers. However, a French teenager and U.S. teenager are much more similar to each than they are to their parents. The most powerful source of this global language is M.T.V. There are many international versions of M.T.V.: M.T.V. USA, M.T.V. Europe and M.T.V. Asia, M.T.V. Australia and M.T.V. in Latin America.

I can not say it is bad. I am the same age as M.T.V. I can not say that I do not belong to the M.T.V. generation. I am fascinated by the way M.T.V. brings the same cultural values worldwide. In this new brave world created by M.T.V., we all are sharing the same values. We wear what we see the celebrities wearing. We drink what Brithney Spears drinks. We wear T-shirt with M.T.V. logo on it, because we believe that is a way to express that we are part of this new global youth culture. And we are thankful to M.T.V., which is making a difference for us. We blindly believe that we are different from our parents, that we are better, freer. Yes, we got common language but our conversation is commercial one. The main topic is what designer clothes we want, what are the latest trends and so on. That is what we got in common - celebrities and fashion trends. We still share the old society's prejudices, we still got our gender issues, we are still are caring our race issues. And all that is brought to us by our beloved, lifesaving music channel-M.T.V..

When M.T.V. started out, twenty years ago, it looked like TV radio station, airing video clips, rather than news and show programs.

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