Television content has always been produced and consumed, but the method of consumption has changed over time. Today the same content is being consumed from two main sources, broadcast television and Internet TV. The traditional production model of television distribution has evolved very little since the 1960s and is being surpassed by other forms of content distribution, such as Internet TV. Although traditional Television will not be fully replaced by the internet, its business model also needs to evolve if it is to remain a key distribution method. *** (not sure what to write to tie in the past present and future)
Past
Firstly, television was once the best way to consume information and entertainment just as radio was in the 1950s. When television came along, it started gaining traction very quickly. The 1960s and 1970s were the tipping point between consuming content on radio or television. The television was in 98% of the homes in the United States with great content being shown, which helped the sales of advertising. The presidential elections, John F. Kennedy’s presidential speeches, and the moon landing (University of Texas) are just a few of the important moments which were televised. The reason television was able to take the lead over the radio so quickly was because television supplied the audience with something that radio could not, a visual aspect to the story, a feeling that the audience was present witnessing the event.
Shortly after that time, there was the rise of the TV guide. This launched an age when TV became part of people’s schedules. They would look for when the new episode of their favourite show was scheduled and then reserve that time so as not to miss it because there was no other way to watch it af...
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...ies in the comfort of their homes. Internet TV on the other hand does not have a Pay-Per-View system established and would have a more difficult for internet services to obtain the rights to movies with the association of the internet and pirating.
Conclusion
In conclusion, Internet TV is surpassing television as the preferred method to consume content however television will not be fully replaced. In the future, the way that television can remain a major broadcasting medium is by providing what Internet TV provides: accessible content on demand. They can also take advantage of their strengths which are shows being played on television first and Pay-Per-View. In the past, radio was not able to compete with television but it has survived and evolved. Television can also survive if it competes by using its strengths while evolving with society and the marketplace.
The early 1960s saw the expansion of television. The television had become a common household
Media has had many changes in the past years. Growing up I remember my mom saying that we were lucky to have color televisions now. She would say that when she was younger she would have to hear her stories and games over the radio because back then there was no televisions. Another way of getting entertained was reading stories. The newspaper and the radio was the only way of getting news back then. I thought it was funny when my mom told me that since they were one of the few families that had a television in the neighborhood, she would charge the kids 10 cents to watch television in her house. This was actually a pretty smart thing to do.
Television has long been a part of American culture. From its conception until today there have been people who believe that television is a waste of time and energy and there have been those in the opposite camp who believe that television should be a part of every American life. There is also a middle ground of people who watch television to keep informed on what’s happening in the world as well as entertained by the latest sitcom, or more popularly today, reality show.
The radio industry thrived during this time period, resulting in a growth from a few hundred thousand radio sets in 1921 to nearly 10 million in 1928 (King). Families relied on radios to provide entertainment through music and stories as well as information that was important in terms of politics and war. This reliance on the radio did not only affect the radio industry in the 1920s, but also changed the radio industry for future generations. Without the Radio Renaissance, radios very well could have been a lost technology and a lost industry. While the radio industry boomed, the television was just in its infancy during the 1920s. The television was invented in 1927, but it did not see a rise in popularity until years later (Cooley). At that time, the idea that television would take over the entertainment industry did not cross the minds of many people, but it would later overshadow the influence of radio and become one of America’s main transportations of media and information. These new ways to spread information created a new, smaller world because people around the country and the earth could now participate in the same television and radio shows, giving them a sense of interconnectedness. As new technology flooded into American homes, it continued to evolve and progress, making the lives of housewives much easier and their housework less time
With improvements to broadcasting technologies and greater access by more families, television was now in more homes in the 1960’s, bringing news, advertising, and family comedy shows to the nation. Moreover, the influence on social aspects of people’s live was apparent when it came to depicting women and their gender roles through acting. Consequently, television played another role regarding social dynamics thus, showing the realities of civil rights and the horrors of war. Additionally, television brought the political candidates to the forefront and had a strong influence on the American people’s political ideologies, as the first ever presidential debate aired on television. Finally, television aided the economy by waging advertising campaigns that convinced consumers to purchase their products. Coupled with consumer’s extra income contributing to a strong economy, despite the slightly high unemployment rates. As can be seen, television played a key role in the social, political, and economic culture in the 1950’s and
Stations like ABC, CBS, and NBC were around before the 1960’s (in fact, all of theses stations were originally radio stations), but they dramatically rose during this decade. Viewership dramatically increased due to popular shows being broadcasted on the broadcasting stations and the quality of the news on the broadcasting stations. The news was easier to see on the television than heard on the radio, and in the 1960’s, political leaders began to utilize the television as a political force. One of the first politicians to utilize the television as a political force was John F. Kennedy. Because viewership for the broadcasting stations was so high, more people could find out information about him, and it incidentally led to more people voting for Kennedy in the election. Another way the television helped politically was in the broadcasting of events such as the Vietnam War. The American population could keep close tabs on the events going on in Vietnam much better by seeing it “in person” on the television rather than listening to it on the
Before analyzing the history of Rock n’ Roll television, the history of how watching television came to become a popular must come into question. To summarize briefly, the invention of television was in development since the 1870s, however the first demonstration of live transmitted images in motion was in 1925 lead by Scottish inventor John Logie Baird (Radio Shows Far Away Objects in Motion). The image was of Baird’s business partner Oliver Hutchinson (Television), showing a mere five frames per second, it was an impressive sight for the time. With perfection of the invention, electronic televisions had been developed by Vladimir Kosma Zworykin with the help of the RCA radio...
Soon thereafter, the television was invented. Once again people took advantage of the credit and purchased televisions. The television still did not take place of the radio. The radio was still used for listening to music. Many people were spending more money than they had.
The Effect of Television In The Age of Missing Information Bill McKibben, in his book The Age of Missing Information, explores the impact of television on modern cultures both in America and around the world. In the book McKibben carries out an experiment; he watches the entire television broadcast of 93 separate cable channels for one entire day. In all McKibben viewed 24 hours of programming from 93 separate cable stations, that is more than 2,200 hours of television. His purpose in this formidable undertaking was to determine how much actual information that was relevant to real life he could glean from a day of television broadcasting. McKibben also spent a day camping alone on a mountain near his home.
27 Jan. 2012. Greenblatt, Alan. “Television's Future.” CQ Researcher, Vol. 17 (2007, February 16): 145-168.
..., the television started to upgrade to more cable shows, and high definition. The federal government gave broadcasters their own television station. In 1998, World Wide Web was taking over television; computers could handle video better then handling text. Television schedules were in the news paper, so on every Sunday paper came, you could see all the movies and shows that would be playing that week. I remember when this time, every Sunday morning before or after church I would go get the Sunday paper for my grandfather, and he would look at all the movies and shows that were playing, because at that time my family didn’t have cable or dish, any of that high technology, we had the old antennas, which was one of the things that had came out when televisions were being introduced. Antennas looks like big large bunny ears, and that was how we got a TV signal.
With the new technologies like the television and radio, companies could advertise their products much easier and faster. Most of the middle class had a radio or a television at their during this time. Its helped people get the news around them much faster. Entertainment was a big deal on the radio and television. People can listen music, news, or watching a movie without going to a movie theater. After a long day at work, many people like to sat down a listen to the radio or watching television. Companies started to take advantage of these two technologies. Many companies would pay the broadcast channels to put a short film or recording on their channel and broadcast to the people about their products. When the advertisement on the radio or television and after the people hears about new product that they like, its make them wanted to buy the items. Companies would put on the advertisements on many channels and play it many time as they can effort. After hearing so many times, it could convince the people to buy their
Although the Internet is a relatively new technology, television has been around for about fifty years. There are many problems with television though,
Throughout the 1950s, executives experimented with the television and how to use it effectively. In the beginning, producers struggled with the new technology–introducing visual transitions or the beginning use of graphics to accompany news, which were mostly crude line drawing (Barkin 28-29). But, in 1963 (some pinpoint the exact day to be November 22, 1963) the television cemented itself as a mass medium–an integral part of American culture–and the “Big Three,” television networks (CBS, NBC, and ABC) established themselves at the forefront of innovation in the field (35).
The 60's brought along many new changes in the way media is produced. The use of the television in the 60's played a very important role in the media for these times dealt with not only political changes but also social, cultural, and psychological changes. From civil rights issues to cult movements and student protests, Americans were faced with many different situations that affected everyday life. Television news broadcasts kept Americans informed as to the many situations going on in the world. Furthermore, there is no doubt mass media has progressively modernized throughout the years and has effectively helped many of us reach out to our lo...