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Media influences in politics
Media influences in politics
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USA Government Politics There is a heavy reliance on the internet and television for information, news, and for getting in touch with colleagues, friends and family. Politics is an area that has been strongly influenced by television and internet from the point of carrying out campaigns to the actual elections. Television and the internet have contributed to the fall and rise of great politicians, including the most powerful presidents the world has ever known. This paper explains the influence of television on politics and the impact of interest groups and the iron triangle on politics. Television was first introduced into the public at around 1939, and it changed American politics drastically from this era onwards compared to earlier years. This era unlike the past one is technologically advanced and majority of the people today are television oriented individuals. The television for example provides the people with varying opinions about the politicians and determines what they know about politics. It is no surprise that despite never meeting these politicians the television viewers can describe them in detail. How the public perceives a politician solely depends on how he is portrayed in the television. For example, during the United State’s presidential election of 2008, the frequent portrayal of the presidential hopefuls on television gave them good publicity and advertised them to the electorate. The public then used this platform to ascertain who is the most suitable for the post depending on what they hear and see them say and do on TV. The television provided the presidential elections of 2008 enough coverage with each of the candidate being featured in one way or the other. One aspect in which the television affec... ... middle of paper ... ...f the iron triangle, they are the third point of this triangle that comprises of the industries representatives, the trade associations and lobby groups. In conclusion, the American politics has been influenced by television ever since it was introduced in the twentieth century. With major technological developments taking place, this influence is likely to shift from TV’s to the internet. Politics is also influenced greatly by the interest groups and its relationship in the iron triangle. These interest groups can lobby for their desires to be implemented and with this they wield so much influence on American politics. Works Cited Dahl, Robert A. On Democracy. New Haven, CT: Yale University Press, 2000. Print. McKenna, George and Stanley Feingold. Taking Sides: Clashing Views on Political Issues, Expanded. New York, NY: McGraw-Hill Higher Education
In this article Mary Kate Cary opens up with the supreme court decision to not restrict the use of corporate funds in political advertising so that she can make her point that big money ads are not the most effective way for candidates to reach American constituents. She argues that social media is a new way for politicians to connect with citizens. Her five claim are that Americans can now, choose the media they wish to consume, share the media they choose the share, like posts they agree with and dislike posts they do not agree with, connect with others on social media, and donate to candidate campaigns online. With these claims she comes to the conclusion that politicians want to go around mainstream media so that they can connect directly with the voters.
Buying media slots for candidates, which used to be a small business just over half a century ago, has grown so that these companies manage “more than $170 billion of their clients’ campaign funds” (Turow 230). This fact about the growth of such an industry should at a minimum raise an eyebrow, as it characterizes the shift and importance this data analysis has become. It also serves as an important point because it fuels the common fear of corruption in politics, as this data essentially offers a window to the responses and how people think to what politicians say. This could lead to the next phase of the “polished politician” where candidates will say statements that statistically receive favorable responses from the population. This strong pathos is a central pillar of the argument Turow is trying to make, effectively playing the emotion of pity from the hypothetical family situation, and building it into a fear of the system and establishment. Such emotions are strong motivators, and this combination encourages the reader to take action, or at the very least inform someone they know about such issues they weren’t even aware were
In 1992, President Bill Clinton was a little known former governor from the poor state of Arkansas who thwarted President George H.W. Bush’s effort to be reelected and became the 42nd president of the United States. During the primary and general election, President Clinton’s campaign made extensive use of television to introduce himself and his ideas to the general public. Three examples were chosen as representative of the type of imagery seen during campaign. The first is a TV ad called “Hope”, the next is a picture from President’s appearance on the Arsenio Hall TV show and the last is a TV ad called “1988.” These examples serve to represent key moments that occurred during the presidential campaign.
Retrieved from http://content.time.com/time/specials/2007/la_riot/article/0,28804,1614117_1614084_1614831,00.html. Levy, W. (2013). The 'Standard'. United States presidential election of 2000.
It is very common in the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent $2.6 billion on advertising that year, from which $2 billion was used exclusively for broadcast television (Seelye 2008). Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political campaign commercials of the 2008 presidential election reveals the different informal fallacies utilized to gain support for one of the candidates or misguide the public about the opposing candidate. Presidential candidate Barack Obama, who belongs to the Democratic Party, broadcast the first commercial we will analyze, the title is “Seven” referring to the seven houses his opponent John McCain owns; Barack Obama tries to engage pathos which refers to the audience of the message (Ramage et Al. 2012) utilizing a form of fallacy known as “appeal to pity”, this fallacy tries to “appeal to the audience’s sympathetic feelings in order to support a claim that should be decided on more relevant or objective grounds” (Ramage et al.
Popular culture also plays a role in why Americans do not trust politicians. Late-night television shows use politicians in their comedy skits, where their mistakes are punch lines for comedians. A study produced by Jody Baumgartner and Jonathan Morris found that people who view late-night television shows have a more negative view of candidates, (Medvic p. 5). In particular, people who view The Daily Show have drastically less faith in the electoral process, (Medvic p. 5). Russell Peterson argues that these jokes as “implicitly anti-democratic” because they declare the entire system as fraudulent, (Medvic p. 5).
Television has affected every aspect of life in society, radically changing the way individuals live and interact with the world. However, change is not always for the better, especially the influence of television on political campaigns towards presidency. Since the 1960s, presidential elections in the United States were greatly impacted by television, yet the impact has not been positive. Television allowed the public to have more access to information and gained reassurance to which candidate they chose to vote for. However, the media failed to recognize the importance of elections. Candidates became image based rather than issue based using a “celebrity system” to concern the public with subjects regarding debates (Hart and Trice). Due to “hyperfamiliarity” television turned numerous people away from being interested in debates between candidates (Hart and Trice). Although television had the ability to reach a greater number of people than it did before the Nixon/Kennedy debate, it shortened the attention span of the public, which made the overall process of elections unfair, due to the emphasis on image rather than issue.
The aim of this paper is to look at the relationship between the mass media, specifically television, and presidential elections. This paper will focus on the function of television in presidential elections through three main areas: exit polls, presidential debates, and spots. The focus is on television for three reasons. First, television reaches more voters than any other medium. Second, television attracts the greatest part of presidential campaign budgets. Third, television provides the candidates a good opportunity to contact the people directly. A second main theme of this paper is the role of television in presidential elections in terms of representative democracy in the United States.
Such factors are their educational background, socioeconomic status, gender and other demographics. There will be a definite difference between a person who has an excellent academic background and a person who does not have such qualification. In the same way, socioeconomic status of a person also decides how well a person engages politically (Riedel and Sullivan, 2001). For instance, an individual who comes from a very lower class will not pay heed to political system of the country because his basic concern is to feed his children and family. His priorities will be different from a person who has all basic necessities. In the same way a middle aged person who has an adequate knowledge and experience regarding the political system of a country and a young person who is just an amateur will have significant differences of political attitudes and political efficacy. So attitudes and experiences also affect the political efficacy and ultimately the voting behaviors of the individuals (Sheerin and Celia Anne, 2007). Mass Media is one of the tools to build these attitudes and political
The Hidden Relationship Between Government and Media Rather than being a neutral conduit for the communication of information, the U.S. media plays an intricate role in shaping and controlling political opinions. Media is extremely powerful in the sense that without an adequate functioning media, it is virtually impossible for a sophisticated social structure like the U.S. Government to exist. Henceforth, all known sophisticated social structures, have always been dependent upon the media’s ability to socialize. The U.S. government generally exploits the media, often times manipulating the enormous power of the printed word. Ultimately empowering the U.S. government, strengthening it with the ability to determine and control the popular perception of reality.
In turn, when votes are changed, different public officials are elected. The government officials are the men and women who make the laws and generally run the country. The mass media is at the beginning of a long chain, but nonetheless, the media has a powerful effect on politics in the United States. Works Cited
The main aim of this report is to analyze the impacts of changes in the media concerning the societal and individual view of politics and politicians. The report also describes significant milestones in mass media since the year 1960 and examines the impact of mass media on how people think politically. The report then considers the effect of technological advancements in mass media and the effect on the results of elections. The use of mass media has increased over the last fifty years in that it is a primary medium through which supporters of various campaigners share their ideas and views concerning politicians and different political parties. Through social media, behaviors and performance of several activists have brought
The 2000 Presidential Elections are upon us and who do we turn to for information regarding the candidates? What issues will be the hot topics for the election race? For that matter, what will be the hot topics in the media for next week? Just as this paper must be structured, organized, and center around a main idea, so must all information presented to an audience. Information can only be easily processed if it contains some kind of structure. This includes the information that is provided by the media. The media have to structure their ideas and stories on a daily, weekly, and even monthly basis. This process is known as agenda setting. Television, radio, and print medias all use agenda setting, but what about a new media, such as the Internet?
The current role of mass media in politics has definitely played a significant role in how view and react to certain events and issues of the nation. Newspapers, magazines, television and radio are some of the ways information is passed onto many of the citizens. The World Wide Web is also an information superhighway, but not all of the sources on the Internet are credible. Therefore, I will only focus on the main three types of media: written, viewed, and audible, and how they affect whether or not democracy is being upheld in the land of the free. The media includes several different outlets through which people can receive information on politics, such as radio, television, advertising and mailings. When campaigning, politicians spend large quantities of money on media to reach voters, concentrating on voters who are undecided. Politicians may use television commercials, advertisements or mailings to point out potentially negative qualities in their opponents while extolling their own virtues. The media can also influence politics by deciding what news the public needs to hear. Often, there are more potential news stories available to the media than time or space to devote to them, so the media chooses the stories that are the most important and the most sensational for the public to hear. This choice can often be shaped,
Prior, Markus. "News vs. Entertainment: How Increasing Media Choice Widens Gaps in Political Knowledge and Turnout." American Journal of Political Science. 49.3 (2005): 577-592. Web. 3 Feb. 2014.