Technology and Marketing Management of Sony Corporation

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Technology and Marketing Management of Sony Corporation Company Description

Sony Corporation is a multinational corporation and it is one of the world's largest media conglomerates founded in Tokyo, Japan. One of its divisions Sony Electronics is one of the leading manufacturers of electronics, video, communications, and information technology products for both the consumer and professional markets.

Sony Corporation is the parent company of the Sony Group and is operating in business through its six operating segments: including Electronics, Games, Music, Pictures, Financial Services and Other. These make Sony one of the most comprehensive entertainment companies in the world. In the Electronics segment, Sony develops designs and manufactures electronic equipments. In the entertainment aspect, Sony Computer Entertainment Inc., the company develops, produces, manufactures and markets games like PlayStation, PlayStation 2.

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