Apple gave little details when they began to promote their new iPhone. However this was a strategy. Apple understands that they have a great background, and that exposing limited information on their new iPhone would generate additional buzz and eventually lead to further sales. This strategy was a success for Apple. David Yoffie, a professor at Harvard Business School, said that Apple generated the equivalent of four hundred million dollars in free publicity (Hurtooe 1).
Motorala and Apple Bring iTunes Music Player to Motorola’s Next-Generation Mobile Phones. Retrieved March 19, 2005 from http://www.apple.com/pr/library/2004/jul/26motorola.html Economist (January 15, 2005). Crunch Time for Apple. Economist P.53-54.
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For instance, the mobile phone that was created to fit the needs of the people to communicate with each other (Margaret, 2007). Contents Uses of iPhone in the workplace Nowadays, there is 99 percent of Fortune 500 enterprises are using IOS in their system (Kyle, 2014). The powerful hardware and protected, flexible platform were created the best environment to build the custom
| iphoneproj2011. Retrieved April 30, 2014, from http://iphoneproj2011.wordpress.com/2011/04/18/apple%E2%80%99s-social-responsibility/ (n.d.).