Technology: Innovations of Google

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Innovations of Google
Today Google is one of the most well-known companies in the world but like most internet startups it has humble beginnings. Google originally began as a research project by two Stanford university Ph.D. students. Larry Page and Sergey Brin began the project for the Stanford Digital Library Project in 1996 to develop an integrated online library of information. (Hamen 7) Early search engines were difficult to use because they only listed results based on the number of times the search term appeared on the web site. Page and Brin wanted to create a search engine that though more like a human. So in 1996 the pair left Stanford and started Google Inc. out of a garage in Menlo Park, California. (Gilbert 14) In 2001 Google received a patent for PageRank. PageRank was a computer program that ordered each search result based on the number of times it was linked to by other relevant web sites. This method more closely resembled a person’s subjective idea of importance and therefore returned better search results. (Levy, Big thinker) With the help of PageRank Google’s search engine worked more intuitively than others on the market. PC magazine reported that Google “has an uncanny knack for returning extremely relevant results” and recognized them as the search engine of choice in the Top 100 Web Sites for 1998. Today Google’s search engine is used for 70 percent of the web searchers in the world. (Sutherland 4) Google is pushing technology forward by innovating in many different sectors of business and technology, such as advertising, mobile phone development, providing internet and television service, and also making advancements in automotive technology.
After creating a better way to search the web, Google needed...

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