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A short note about advertising through social media
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Technology Division and Amalgamated Diversified Products
Amalgamated Diversified Products has created a new Technology Division to further diversify their products. President, Kevin Fox has commissioned Data World to determine if a Web site should be created for this division of Amalgamated. Many computer-sellers already have advanced web sites that have put them much farther ahead in the market.
Research was conducted by collecting data on twenty various Web sites. Data was collected using an objective analysis form, which surveys every aspect of each Web site. Several features were determined to be helpful to customers. Some of these features attract customers and help them purchase products directly from the site.
The report further addresses certain issues: (1) Which features are essential to this type of Web site, (2) Which features would make the site more attractive to customers, and (3) Which features would make the Web site unattractive.
The study determined that the Technology Division would benefit tremendously from the creation of a Web site. A Web site would increase the scope of possible customers, rather than limit them to the immediate area. With the growing community of Internet users, a Web site will help increase revenue.
INTRODUCTION
The Internet was originally started by a large university; they interconnected a few computers around the campus to send information to students. Today the Internet is a quickly growing advertising and selling point for many companies. Now a simple Web site can reach millions of consumers all over the world. This kind of advertising can prove exceptionally useful to any company.
Background
Most of the companies that sell technologically advanc...
... middle of paper ...
... Organizations
1. http://www.abacus-computer.com/home.htm Abacus Computer Corp.
2. http://www.apple.com Apple
3. http://www.comp-express.com Comp Express
4. http://www.dell.com Dell
5. http://www.gateway.com Gateway
6. http://www.hitech-usa.com HiTech USA
7. http://www.HP.com Hewlett Packard
8. http://www.IBM.com IBM
9. http://www.lacc.com/lacc L.A. Computer Center
10. http://www.mac-pro.com Mac Pro Systems and Software
11. http://www.micron.com Micron
12. http://www.moresystems.com MORE Systems
13. http://www.precisionpc.com Precision Computers
14. http://www.spectra911.com Spectra
15. http://www.sun.com Sun Microsystems
16. http://www.tuniss.com Tuniss Computers
17. http://www.whtech.com Western Horizon Technologies
18. http://www.xmpi.com Xtend Micro Products
19. http://www.zantech.com ZanTech Computers
20. http://zoommax.com Zoommax Computers
The growth of online business has grown enormously over the years. Cliptomania is a family operated and owned small e-business that primarily sells clip on earrings (Brown, DeHayes, Hoffer, Martin, & Perkins, 2012, p. 308). Cliptomania early developments were very modest, and as such the company experienced copious strategic dilemmas. An initial strategic dilemma that the company encountered when establishing and building their new e-business undertaking was to create a website for the business operations and essentially to have it fully operable. The owners, Jim and Candy elected to hire a vendor to host the website and additionally utilize the IT systems resources of the vendor to sustain their business. At the very beginning they exploited the offerings of the Yahoo Store. However, continuing down this avenue of using the services of the Yahoo Store inevitably became too costly. By using the services and business offerings of a vendor made it convenient and effortless for Jim and Candy to start their e-business store. Unfortunately the couple did not have much in the way of professional help, and so they had to create and put together the website by themselves. Additionally they also had to deal with establishing their online credibility as many customers preferred to call in their orders just to talk with a real person before being comfortable enough to place their orders via the webpage.
In summary, “Internet activities are not most significant in competition, such as informing customers, processing transactions, and procuring inputs”. (Porter, 2001) significant corporate assets--skilled employees, proprietary product, and efficient logistical systems – these factors are the most important to keep competitive advantages. In fact, it is foreseeable that the Internet's evolution will come up in the future involve a shift “in thinking from e-business to business, from e-strategy to strategy”. (Porter, 2001)Only by integrating the Internet into overall strategy will this powerful new technology become an equally powerful force for competitive advantage.
The future of economic competitiveness for most enterprises relies on entrance and active participation in the e-commerce market. An essential problem with e-commerce is that the controls and organization are different for each site. There is no standard way of building t...
During the last decade, we’ve been to the top of the world—during the dot-com boom of the late 1990s—and back down again, when it all fell apart a few years later. But with the bad came the good: The Web forever changed the business world. The following small-business owners are shining examples of how Web-based technologies can be a businessperson’s best friend.
One functional issue is the market segmentation that should be chosen by the company. At this moment the mass marketing via the internet can not be pursued yet since there are still some limitations at this moment. A limitation is that the public access to the internet is still limited. Prospects are declaring that, when correctly applied, the internet is quickly adopted by the target audience and grows rapidly. Another limitation is that there is no programming per se to attract the individual surfer on the internet. However, the internet is well-suited for relatively homogeneous products that enjoy a broad appeal.
Today there are no limitations to what technology can do to change the way we do Business. From online malls like(http://www.mall.com) to sites likeE-Bay technology has changed the way we do business. What we can conceive we can achieve. What is coming up next might impact our ways of doing business but the major impact, the major changes have began and what will lead now will be enhancing those changes. We have discussed many ways that technology has impacted our businesses.
The question is how do we get customers to visit our website? We would have to take the perspective of our website being the face of our e-Commerce business. Looking at what we offer, purchasing a cellular phone on-demand to customers’ specification require our site to be informative.
The Information revolution is changing our daily lives. With the rapid development of computers and the internet, online commerce has become quite common and plays an important role in the modern world. Online business has been booming in recent years. US online retail sales rose an average of 11% in the first three months of 2009 (“US Online Sales Up,” 2009). The growth of online sales may be due to the growing number of consumers who shop online.
Internet marketing is defined as the application of the Internet and related digital technologies in conjunction with traditional communications to achieve marketing objectives (Chaffey, D., Ellis-Chadwick, F., Johnston, K. and Mayer, R. 2006, 8) [20]. According to Chaffey et al. (2006, 20), to be successful in Internet marketing, a strategic approach is needed 15 to manage the risks and deliver the opportunities available from online channels
In our society, there has been a revolution which competes that of the industrial revolution. It is called technological revolution. At the top of the technological revolution is what we call, the Internet. In the following report we will be discussing about what the internet is about in general and how it might be in the future, why it is necessary in our everyday lives, and why has it become so important to everyone (i.e. companies, individuals ).
The Internet first started to get popular in the mid 1990’s. Where only people with high tech computers and that could afford the service had the Internet. Of course the Internet did not look the way it does now during that time. There were no pop up ads, java, banners, or graphics that made a consumer purchase a product because they saw it on the Internet. One main reason that there was none of this was because the Internet could only use dial – up. Of course everyone knows how slowly that was, so picture trying to upload or update a website at that pace with huge files. We all know that this would take a very long time eventually making the company lose money. With the turn of the century close by not only did we enter a new century but we entered a new age of the Internet. The introduction of a cable modem drastically increased the Internet population. With speeds up to almost one hundred times faster then dial – up there was no comparison. With this new invention companies soon started to ease off on some parts of their advertising campaign and focused more on advertising on the Internet.
The Internet has revolutionized the computer and communications world like nothing before. The Internet enables communication and transmission of data between computers at different locations. The Internet is a computer application that connects tens of thousands of interconnected computer networks that include 1.7 million host computers around the world. The basis of connecting all these computers together is by the use of ordinary telephone wires. Users are then directly joined to other computer users at there own will for a small connection fee per month. The connection conveniently includes unlimited access to over a million web sites twenty-four hours a day, seven days a week. There are many reasons why the Internet is important these reasons include: The net adapts to damage and error, data travels at 2/3 the speed of light on copper and fiber, the internet provides the same functionality to everyone, the net is the fastest growing technology ever, the net promotes freedom of speech, the net is digital, and can correct errors. Connecting to the Internet cost the taxpayer little or nothing, since each node was independent, and had to handle its own financing and its own technical requirements.
The Internet has become a key ingredient of strenuous and busy lifestyle. ‘Internet’ has become the central-hub for communication, explorations, connecting with people or for official purposes. Resultantly, Internet growth has led to a plethora of new developments, such as decreased margins for companies as consumers turn more and more to the internet to buy goods and demand the best prices.
The internet has come along way since its birth back in 1969, from its start as a government network to the everyday life; it has proven to be one of the greatest inventions ever discovered. It has helped many people with an array of task ranging from everyday government usage, and personal web pages to the ever so expanding horizons of technology still being produced today. Between the good and the bad, the internet has improved the way of life, and will continue to improve throughout time.
Consequently, e-business and especially online shopping is crucial for retail stores. They should provide necessary infrastructure for selling their products online. By taking advantage of e-business not only they can get competitive advantage of online shopping, but the...