Technology And The Onset Of Social Platforms

714 Words3 Pages
Changes in technology and the onset of social platforms have lead to drastic changes in the way users consume information. Today, the audience has become impatient and wants updates regarding news stories as they happen. They gravitate toward news outlets that are less traditional and have become extremely interactive with social television. With the onset of social media in recent years, there are many new and innovative ways to get the news. Through the use of Twitter and Facebook, users can find out, almost instantaneously, that a large event has taken place. News spreads quickly, even within minutes, with the use of event-specific hashtags. When the Hoboken train crash occurred a few weeks ago, for example, the witnesses began sharing videos and pictures as well as commenting on what they saw. This all took place before large news outlets knew anything had happened. News teams, such as CNN, then used images and posts from Twitter, Instagram, and Facebook as proof that a story had taken place.1 With so many people connected to their smart phones and receiving updates like this, they are used to getting news quickly, often not having the patience for the more traditional news options. Brian Stelter from the New York Times quickly realized that the audience no longer wanted to wait for news stories to print and started challenging traditional journalism. Brian was connected to Twitter and his blog 24/7, posting and commenting on stories via those outlets rather than waiting to first write and print an article about that day’s major event.2 Although traditional journalism is still occurring, today’s audience wants something more engaging rather than cookie cutter news pieces. While the New York Times writes serious stories abou... ... middle of paper ... ...about during the live airing and forms conversations with other audience viewers. Some of these more popular shows, these two included, have begun airing a separate audience-focused show afterward to highlight this interaction, receiving live emails, tweets and calls from their audience to keep everyone more engaged. In 2014 “’The Walking Dead’ on AMC started the season off with a bang: 1.3 million Tweets were sent about the premiere episode” reaching “7.4 million people throughout the night.”8 These television stations also post about shows at certain times to encourage social media traffic. In sum, as technology continues to enhance social media, the audience will keep adapting to the new changes. Today, the audience has become extremely interactive with the news, media and social TV. It will be interesting in seeing how this continues to progress in our lifetime.
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