Technology And Globalization

Globalisation is a term that we are confronted with on a daily basis. There are many different definitions for the term globalisation. According to the Oxford dictionary globalisation is “The process by which businesses or other organizations develop international influence or start operating on an international scale” (oxforddictionaries.com). We see it on the television, in advertising, on websites and in magazines. A point made my Kevin Robins (1997) is that consequences of globalisation are matters which confront us in our everyday, routine lives; when we go shopping, eat in a restaurant, watch television or go to the movies, (pp. 118). McLuhan (1962) developed the term ‘global village’ in the 1960s of the last century to convey his belief that electronic communication would bring the world together because "the medium is the message". This essay sets out to uncover how technology and digital media impact globalisation, and how they assist in shaping the way the world is today. There is a frightening aspect of the fast moving evolution of technology. When looking at software, it is evident that it controls almost everything that is keeping our world afloat. Software controls the global economy, it controls missiles, and it also controls logistics. Software/technology is almost like invisible glue that holds the globe together. This essay will focus on how far technology has come in the years, and all of the new types of media that have come into play, and how these types of media impact globalisation. It will also focus heavily on the internet and what comes along with it; such as social media and digital media.

There are two vectors that shape our world, these are technology and globalisation. Technology helps us to determin...

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...ending a text or email at the speed of light via a smart phone. We are confronted with globalisation daily, and technology is a large part of this. Smart phones are just the start of it, a smart phone has just about all that you need in a typical days work in one small gadget, whereas decades ago, you would have these items, but they would be several different gadgets, taking up a lot of space. With the use of technology such as social networking sites, our world is becoming a glocalised society. We see ourselves and the world through digital media and technology such as Facebook. We tailor our Facebook page to what we want people to see, not to who we really are. The evolution of technology and digital media over the past century has helped to shape the way the world is today with medicine, education, manufacturing, entertainment, travel, retail and social media.