Online Advertisement: The Uniqueness Of Online Advertising

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Recommended: Short note on internet advertising

Internet advertisement has its own uniqueness. The main thing about it is how it displays the advertising. It has more quality when compare with other printed media. It is because internet advertisements create content similar to the thoughts of human minds to influence consumers. Uniqueness about internet advertisement is that user’s cannot avoid it because it automatically appears on web page. They don’t need to browse or search for an ad it is very important to study the consumers’ attitude towards online marketing. Advertisement content is a very important factor to create positive or negative attitudes towards online advertising. (Ng Ka Po, 2006)
Online Advertising is a gift for marketers. They can send online commercials and read the behaviors and preferences of consumers. These messages can be sending to an individual rather than to a demographic group. Websites can now track the consumers’ clicks and browsing. In this way, advertisers can get information about consumers’ preferences. They know that what type of people have what kind of taste and then they target them according to their preferences. The problem with online advertisement is privacy and security issues. Advertisers track the consumers and consumers have no idea about it. Some of the websites also ask for name and address. . But for advertisers it is also a good source for revenues. Price discrimination is another risk in online advertising. (Jennifer Granick, 2007)
Online marketing is easy way, which can be done in simple steps. Marketers can see a failure in online marketing if they pretend to know everything, if there are communication barriers, little quality production, no strategies, lack of direction and focus, always failing in short term goals. So, m...

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...iends and family. It should not be difficult to share or spread otherwise consumers would not waste their time in sharing and spreading a message.
• Spread it from small level to large level:
Marketers want their viral message to spread like a wildfire. For this they should spread their message from small level to large. In this way a message would go to each and every type of targeted consumers and it would spread like a virus within small time frame.
• Motivating:
Marketers should understand the needs of consumers so that they can create a message which becomes a motivation for consumers. When consumers are motivated because of the content of message they can easily see the output of it. For this marketers use every tool from websites to email to any kind of electronic messages. Marketers should take a great advantage of common human motivations and behaviors.

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