Target Case Study

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Introduction As the second largest discount retailer in the United States, Target has 1,796 stores in the United States with a total of 38 distribution centers (Corporate Target, 2016). As of 2016, Target has a total of 341,000 employees. George Dayton founded Target, formerly known as Goodfellow Dry Goods, on June 24, 1902 in Minnesota. On May 1, 1962, Goodfellow Dry Goods became Target. The major products that Target offers to customers are clothing and apparel, toys, home appliances, furniture, electronics, entertainment products, and healthy and beauty products. Target retail outlets can be found both online and offline. Target is known for its discounted prices and great customer service. The guests that walk through the doors of Target…show more content…
Target has a focus of creating a diverse and inclusive work environment as well as cultivating an inclusive guest experience and fostering equality in society. The prospective employee in this paper is a gay male that is 21 years old seeking a job at target. Useful information for the prospective gay employee has been found easily on the corporate website for Target. Target utilizes conferences and career fairs hosted by organizations such as Management and Leadership for Tomorrow, the National Society of Hispanic MBA, and the National Black MBA Association to create a diverse team. At these conferences Target sets up kiosks to encourage guests to become members of Target’s team. Target has a goal of having a team that reflects the communities that surround them. Target ensures to incorporate diversity in the culture of the company by representing diverse groups. The business council of Target represents six groups: African American; Asian American; Lesbian, Gay, Bisexual, Transgender and Ally; Hispanic; Military; and Women. All of this information is useful to a prospective employee because it shows how supportive Target is of diversity. It has been estimated that 9 million (about 3.8%) of Americans identified as gay, lesbian, bisexual or transgender in 2011 (Johnson, 2016). This number is just what the researchers know from people that openly came out. Since 2011, the number

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