Talking to the Mouse: The Walt Disney Corporation

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Talking to the Mouse

“Around here, however, we don't look backwards for very long. We keep moving forward, opening up new doors and doing new things, because we're curious...and curiosity keeps leading us down new paths.”

― Walter Elias Disney

The Walt Disney Corporation has kept this curiosity as its drive for over 50 years. Disney is one of the most famous and successful entertainment and retail companies in the world. Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney under the name of Disney Brothers Cartoon Studio. It first became famous as a leading organization in the American animation industry.

Later it diversified into live-action film production, television, and theme parks, leading those industries as well. Since 1986, it has expanded its existing operations and introduced other divisions such as: theater, radio, music, publishing, and online media. The mission of The Walt Disney Company is “to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."

Each season, the world experiences Disney in new ways, from new rides in the parks to new interactive experiences in the other divisions. A company with so much to offer it’s consumers must operate with a strong communication system, one that works across a broad spectrum of business fields. Disney has created a system that excels in internal communication, branding, risk and crisis management, and marketing strategies. This system incorporates tried and true strategies with newer, innovative techn...

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...consistent marketing plans have made this company a model for other companies, big and small.


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