Taking a Look at the Toyota Motor Corporation

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Introduction
Toyota has been well-known for long time as the one of the best motor companies in the world. In Thailand, Toyota’s cars are very popular. Moreover, Toyota Service Center has many branches and located all over Thailand. I am interested in Toyota Company because I heard about this company since I was born. Therefore, I would like to do research on Toyota Motor Corporation to learn and understand more about what makes Toyota such a successful company.
General Information and History
Toyota Motor Corporation is a Japanese car company. It operates 75 manufacturing companies globally and markets vehicles in more than 170 companies. Its brands include the Lexus, Prius, Avensis and Auris (“Company”, n.d.).
This company started when Sakichi Toyoda built Toyota Model G Automatic Loom in year 1924. However, its patent was sold to British Company. In year 1933, Automobile Department was established in Toyoda Automatic Loom Works, Ltd. In year 1937, Toyota Motor Corporation was founded and expanded the business later on (“History of Toyota”, n.d.).
Toyota Company’s head office is in Toyota City, Japan. The present President and Representative Director is Akio Toyoda. The main business activities are motor vehicles production and sales (“Toyota Motor Corporation”, n.d.). Last year net revenue of Toyota Motor Corporation is 283.5 billion yen (“Toyota Motor Corporation”, n.d.). Additionally, Toyota Motor Corporation has expand in over 170 countries around the world (“Globalizing and localizing”, n.d.).
Marketing/Image
Now Toyota Motor Corporation has expanded their market around the world, covering 170 countries (“Globalizing and localizing”, n.d.). According to the policy of Toyota vehicles, “Producing vehicles where the demand...

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...ding Toyota vehicles. A Chinese man said that he did not care about brands, but he would not buy Japanese cars (“Open prejudice”, 2013). However, despite large recall and conflict with China, Toyota had the highest sales with 9.75 million vehicles in 2012 (“Toyota back”, 2013). This indicates that Toyota can go further and customers still need Toyota vehicles.

Summary
Toyota Motor Corporation is one of the most successful automobile companies. Because of Kaizen, Toyota never stop create the best product to fulfill customers’ needs. The company is able to extend its market over 170 countries, which indicate that people accept Toyota brand. Although Toyota has to recall many cars for fixing, the total sales of the company are still being the best among other competitors. Car users still believe in current and future products of Toyota, including all green vehicles.

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