Taking a Look at Google Inc.

902 Words4 Pages
Google is a well-known company all around the world, from its search engine to its products such as android phones to its internet and TV, and finally its apps such as Google maps, it is one of the biggest companies in the world with a net worth of twenty-eight billion dollars, and its founders are Larry Page and Sergey Brin who both founded Google in on September the 4th 1998 and from then on it’s been a huge success around the world and it has accomplished everything, Google is also a single-product-line business of search engine technology. In order to compete with other huge companies such as Microsoft and Yahoo, Google has to develop a strategy for differentiation to create a competitive advantage. Google's short-term objectives are to expand the workforce, expand to new international markets and continue the development of new products; I will talk about Google’s market structure, barriers of entry, ethical practices, market power and ethics.
First of all Google’s market structure is Oligopolistic which means it is dominated by a small number of sellers, Oligopoly is common in the markets because where there are a small number of firms that are in competition with each other moreover Oligopoly competition can cause different outcomes, sometimes firms might try to restrict trades with each other such as market sharing, companies do this to increase prices and stop production like a monopoly which means to control the supply of trade in a service, The most important characteristic of oligopoly is an industry dominated by a small number of large firms, each of which is relatively large compared to the overall size of the market. This characteristic gives each of the relatively large firms substantial market control. W...

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Finally I will talk about Google’s ethics; ethics is the moral principles that govern a person’s behavior, first of all Google’s view on ethics is deceptive, bad in accountability, Google’s behavior is anti-competitive it also steals, Google’s code of conduct is to serve their users, earn trust, usefulness, freedom of expression and responsiveness, Is Google a company with high integrity and strong ethics, which routinely acts responsibly? No because Google is corrupted. It’s funny because Google’s code of conduct states that they should not be evil and to follow that code of conduct but I don’t think they do, I would finally like to conclude that Google although in some people’s eyes it is successful and righteous and in other’s it is corrupt and evil but it’s no different from any of the other companies which are in the market right now.

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