Taco Bell Lawsuit

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Taco Bell is a United States based fast food restaurant specializing in Mexican food. The company is owned by the Yum! Brand company. Their main audiences are young adults or kids looking for a cheap meal or families looking for a quick, easy to pick up dinner. In January 2011, a class-action lawsuit was filed claiming that Taco Bell’s beef isn’t 100% beef. The lawsuit from California claimed that Taco Bell’s meat that is used in their tacos, burritos and other foods do not meet U.S. Department of Agriculture’s standards to be considered beef.
The firm claimed to have the product tested and said it was less than 35% beef. Taco Bell couldn’t ignore the case and responded that its beef contained 88% USDA inspected beef and the rest is water, spices, oats, starch, …show more content…

Finding out something being advertised as food isn’t 100% food is a problem. Luckily, Taco Bell had the perfect response.
Part 2: The Response The next day, Taco Bell advertised a full page print ad in various newspapers across the country, such as the New York Times, Wall Street Journal and USA Today. In big, bold letters, the advertisement said “Thank you for suing us. Here’s the truth about our seasoned beef”. They then proceed to list all their ingredients and even go on to say that 100% beef wouldn’t even taste good. Taco Bell also states that they plan to take legal action to anyone who made false allegations against their product. Taco Bell’s CEO, Greg Creed, signed the ad and even posted a video on Youtube further explaining the advertisement. Creed told the media he wanted to “set the record straight” and that the ingredients have always been listed on Taco Bell’s website. “We believe it’s important that consumers make informed decisions about what they eat, and so for many years have provided details of our ingredients on our website,” Rob Poetsch, Taco Bell spokesman, told ABC News. The lawsuit was quietly dropped and it had no effect on Taco Bell

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