Imagine sitting in your home watching a sporting event. Back when televisions were not created you would have to go to watch. Now you can sit at home and watch any sport and at any location around the world. Marketing is a lot easier now than it was then. The technology world is getting more and more advanced. Technology plays a big role in sports marketing. Sports marketing is everywhere. It is on billboards, commercials, at stores, and on the internet. According to Steve Parker, sports stadium attendants has actually decreased because of the technology that is out in the world today. We have multiple televisions, we can watch multiple games on just one screen, we can watch games on our mobile devices and even see updated scores. Technology will be a big part in sports marketing as more and more technologies are invented (Parker). Mike Ozanian from Forbes believes sports can be marketing by games like fantasy leagues. Online fantasy sports has grown into a 3.8 billion dollar industry. In the United States, the NFL has the biggest revenue in all of sports. The NFL is valued at 2.1 billion dollars (Ozanian). Gwen Burrow from EMSI, writes why the sports industry is so large. He looks at 6 sports occupations and then choose 15 industries that contained at least 10,000 jobs from these occupations. He came to the conclusion that sports like the NFL is valued so much is because of all the jobs and most of them are sports marketers. Technology will be a big part in sports marketing as more and more technologies are invented. The economy plays a big part in todays world. Sports marketers use many techniques to get the maximum revenue such as advancement in technology, knowledge of the economy, and the focus on target groups.
Technology ...
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...ld not have much revenue than they do without them (Wake Forest University).
Sports all over the world depend on sports marketers to gain the most revenue possible.
Works Cited
Burrow, Gwen. "Not Just a Game: The Impact of Sports on U.S. Economy." EMSI Economic Modeling Specialists Intl. N.p., 9 July 2013. Web. 17 December 2013.
"Career and Professional Development." Sports Marketing, Wake Forest University, n.d. Web. 17 December 2013.
Gillespie, Joe. "How Brands Are Using Mobile To Change The Game." MediaPost Publications. N.p., 29 October 2013. Web. 17 December 2013.
Ozanian, Mike. "Dallas Cowboys Lead NFL With $2.1 Billion Valuation." Forbes. Forbes Magazine, 05 September 2012. Web. 16 December 2013.
Parker, Steve, Jr. "Sports Marketing: Breaking Down Barriers to Better Consumer Relationships." Asking Smarter Questions. N.p., n.d. Web. 17 December 2013.
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