Swot Of Buggy

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1. Technical/Operations Director Organizational analysis using the SWOT model Strengths • Green technology The buggy emits zero emission as it is powered by renewable energy. As compared to current buggy, are run by gasoline or electric. • Hybrid technology By using solar energy and energy regeneration brake system to power the buggy will be the first local hybrid vehicle whereas others are run by motors. • Low maintenance cost Low maintenance is one of our key points as it does not need much attention. The buggy is made hybrid, thus it does not need to be regularly adding patrol or charge. Weakness • Lack of marketing exposure. Inexperience marketing exposure may slow us down in promoting our produce. Connection is important to have more publicity. • Higher price than a normal buggy. Our buggy will be slightly more expensive as compared to a normal buggy due to the advanced technology equipped to it. • Lack of government support. The lack of government recognition particularly, the Ministry of Energy, Green Technology and Water has put us behind the headlines. Malaysia has ...

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