Swot Analysis Toyota

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Analysis Tools Value chain Five forces Threat of New Entry (Weak): • Large amount of capital required • High retaliation possible from existing companies, if new entrants would bring innovative products and ideas to the industry • Few legal barriers protect existing companies from new entrants • All automotive companies have established brand image and reputation • Products are mainly differentiated by design and engineering quality • New entrant could easily access suppliers and distributors • It is very hard to achieve economies of scale for small companies • Governments often protect their home markets by introducing high import taxes Supplier power (Weak): • Large number of suppliers • Some suppliers are large but the most of them are pretty small • Companies use another type of material (use one metal…show more content…
TPS is based on the Lean Manufacturing concept. This concept also includes innovative practices like Just in Time, Kaizen, and Six Sigma and so on. Toyota has worked tirelessly over the years to establish this distinctive competence. No other automobile manufacturer can do it as well as Toyota does. This distinct competence has led to a competitive advantage that has given Toyota a sustainable brand name and a market leader position. BCG Matrix High Relative Market Share Low Relative Market Share High market growth STAR • Lexus- luxury sedans • Prius hybrid • Land Cruiser SUV QUESTION • Scion – for youth in USA • Camry / Corolla – as hybrids • Bio –fuel, Solar –powered , hydrogen gas • Diesel engine cars for India, Southeast Asia • Small cars for India / China • More SUVs and MPVs : Fortuner Low market growth CASH COW • Camry , Corolla sedans • Innova , Venza –MPV • Daihatsu -small cars DOG • Celica , MR2 -for youth • Tundra –pick-up • Crown, Cressida, Corona, Quails:

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