Swot Analysis Paper

There is a need for mobile, convenient, and delicious coffee and pastries. Crema Coffee Wagon is able to make this possible.

Crema Coffee Wagon is a mobile trailer that will be serving the highest quality drinks and cafe food. After eight years I've tested many brands and have found superior products while remaining to keep a low cost of goods. We will be serving speciality drinks you won't be able to get anywhere else. Unlike other drive through coffee hutts we will have the ability to also serve food items and pastries. 43% of consumers will buy a food item with their drink setting our sales much higher than our competitors.

There is currently only one coffee hutt in Laramie and non that are mobile. The possibilities with something portable are truly unlimited. We have the opportunity to setup at a busy location but also travel to local events such as frontier days and likely UW games. We have even made contact with people to come to out of state events such as Denver comic con where over 50,000 people attend. This is a great service to the community to attend events and the current owner is flooded with requests. This coffee is also served only by certified baristas trained in the history, science, and art of making coffee, along with customer service.

Customers will be willing to go out of their way to get something that was made special for them. They also want something fast, consistent, and for a good value. Our customers will have the ability to call or text in orders and keep up to date with our hours, location, and specials on our Facebook page. We will be able to travel right to the customers when we go to events, discussing what it would take to setup at games, and concerts around the