Swot Analysis On Target Market

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Target Market The Fitness market is currently rising significantly and is poised for growth for incoming years. Demographics Age and income segmentation Because health care in New Zealand is low costly to free depending on the situation, people are able to spend the money on staying healthy. Health issues in the public eye are bringing attention to people about the benefits of fitness. Les Mills targets those whose household income is over $83,000 per annum. These people are generally between 18 and 35 years old and are of both sexes, female and male. This aging population are becoming more aware of chronic conditions such as heart disease and diabetes and memberships will grow to approximately 1 million by 2030, through technology and the media therefore targets them through, online social sites, television, radio and magazines. Geographic segmentation Most people live in close proximity to the gym that they are a member of, this allows for consistent work out routines which will benefit them in the long run. “Fitness gyms are a convenience business”(Reference; Jennn Fusion, 20...

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