Swot Analysis Of Yepme

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INTRODUCTION: Yepme is India 's largest online fashion brand, Launched in August 2011.it comes under online fashion retail businessso it is a online e-tailing comapany. It provides service in over 1000 cities monthly as against most offline retail fashion brands, which serves only 75 cities, Yepme delivers close to 500,000 units to its customers every month. Yepme 's mission is to democratize fashion in India. The brand targets style conscious men & women between the ages of 20-29 years, in India. The target segment has a high level of fashion awareness through TV, Internet and Movies and wants Fresh Fashion every day. In December 2014, the company signed Bollywood superstar Shah Rukh Khan as their new brand ambassador. Yepme has introduced…show more content…
Listed below is a minimum specification for a web server that may potentially house important data and could come under heavy load. Hardware used by YepMe: When having a web server running it is vital that the use of the website is first known, in this case an ecommerce system will be functioning on this web server, therefore I propose that a 1GHZ dual core processor is on the machine, thus many different calculations can be done in a minute and I also propose a minimum RAM specification of 1GB as this would allow web server applications which may need more load to keep functioning, even if the web server receives a lot of load or users browsing the website. A 200GB HDD can be used to store data such as customer details or potentially high-value information can be kept. If there is a 200GB HDD present then once this reaches the 200GB limit a new hard-drive could be installed to cope for the additional space which may be…show more content…
Advantages to YEPME • Using E-Commerce, yepme has expanded their market to national and international markets with minimum capital investment. An organization can easily locate more customers, best suppliers and suitable business partners across the globe. • E-Commerce helps yepme to reduce the cost to create process, distribute, retrieve and manage the paper based information by digitizing the information. • E-commerce improves the brand image of the yepme. • E-commerce helps yepme to provide better customer services. • E-Commerce helps to simplify the business processes and make them faster and efficient. • E-Commerce reduces paper work a lot. Advantages to Customers 24x7 support. Customer can do transactions for the product or enquiry about any product/services provided by a company anytime, anywhere from any location. Here 24x7 refers to 24 hours of each seven days of a

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