Swot Analysis Of Yamaha

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Industry overview
The automobile industry is one of the key drivers that boosts the economic growth of the country. Since the de-licensing of the sector in 1991 and the subsequent opening up of 100 percent FDI through automatic route, Indian automobile sector is towards its boom. Today, almost every global auto major has set up facilities in the country. The automotive industry in India is one of the largest automotive markets in the world. It was previously one of the fastest growing markets globally, but it is currently experiencing flat or negative growth rates. The automobile industry accounts for 22 per cent of the country's manufacturing gross domestic product (GDP).Sales of commercial vehicles in India grew 5.3 per cent to 52,481 units
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Company vision is to establish YAMAHA as the "exclusive & trusted brand" of customers by "creating Kando" (touching their hearts) - the first time and every time with world class products & services delivered by people having "passion for customers".

Gobal and Indian Operations and market share of the company.
Yamaha Corporation has formulated its new management plan “Yamaha Management Plan 2016 (YMP2016)” that will cover the three-year period beginning in April 2013 to follow its Yamaha Management Plan 125 (YMP125), which was completed at the end of March 2013. YMP2016 sets forth Yamaha’s basic management policies, key strategies, and its numerical targets. Yamaha has positioned the three years under YMP2016 as the first stage of the “quantum leap” phase of its development. During this stage, Yamaha will endeavor to secure growth in its existing businesses while actively investing to achieve growth through new business in the next stage. Under the new management plan, by the fiscal year ending March 2016, Yamaha will aim to reach consolidated net sales of ¥430 billion (which will represent real growth over the three-year period of 14%), operating income of ¥30 billion (which will imply an operating income ratio of 7%), and a return on equity (ROE) of 10%. Over
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 One of the major brand in motorsport like MotoGP, World superbike etc.
 Extremely high Size and reach of company.
 Yamaha has high emphasis on R and D.
 Continously improving their product with respect to demand of the customers.

 Narrow product lines in terms of scooters.
 Not much focus on aggressive selling.
 Lack of information system.
 Lack of trained employees and training initiative provided by Yamaha.

 Two-wheeler segment is one of the most growing industries.
 Export of bikes is limited i.e. untapped international markets.
 Growing premium segment of customers
 With the increasing disposable income in India and growing upper and middle class segment Yamaha is sure to find many prospective customers.

 Strong competition from Indian as well as from international brands.
 Dependence on government policies and rising fuel prices.
 Better public transport will affect two-wheeler sales.
 Constant demand for reduction in prices of two wheeler.
 Rising interest rates and cost of raw material.
 Rise in the labor cost.

Observation and

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