Swot Analysis Of Waitrose

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Waitrose total sales continue to rise in a tough grocery environment with the supermarket chain increasing its market share to 5.3% in the past year, as an average 250,000 more shoppers a week walked through its doors. Hundreds of Waitrose jobs may go as retailer plans six store closures Read more
But the upmarket grocer is closing stores and reining in expansion after operating profits fell by 10.5% to £121.3m in the six months to the end of July, even before a £25m write down of property assets where it no longer wants to build stores.
Its “big four” supermarket rivals – Tesco, Sainsbury’s, Asda and Morrisons – have already pushed through restructuring plans in the face of an increasingly competitive landscape and the growth of online …show more content…

In addition to the range of groceries available online at Waitrose.com (www.waitrose.com) you can order online from our specialist Waitrose websites featuring products from flowers to wine. To find out what's available visit our Shoppage.
Waitrose was awarded the much-coveted European-wide Compassion in World Farming 'Best Retailer Award', Soil Association's 'Best Organic Supermarket Award 2017' and The Drinks Business' 'Retail Buying Team of the Year Award'.
Our Farm
Leckford Farm is a working farm forming part of our Leckford Estate in Hampshire. It embodies the Waitrose principles of good food, good environmental practice and fair behaviour and produces arable crops including high quality bread-making wheat which is used to make a range of Leckford label flour. The farm also supplies milk, apples, pears, apple juice, cider, free range eggs and mushrooms as well as and Leckford free range chickens to Waitrose branches.
On the Leckford estate you'll also find a Farm Shop, the Longstock Park Nursery and Longstock Park Water Garden, all of which are open to the public.

Products and …show more content…

Inspired by emerging food trends, these products offer something innovative and exciting
• Waitrose Duchy organics - our flagship organic brand. Created from a groundbreaking partnership between Duchy Originals and Waitrose, it is built on the shared principles of Good Food, Good Farming, and Good Causes
• Waitrose pure - our skincare range uses a minimum of 95% naturally derived ingredients, is fragrance free, vegan friendly, dermatologically approved and kind to sensitive skin
• Waitrose woodland Friends - Inspired by wildlife found in British forests, these characters can be found around store and are great fun for all the family
• Alan Titchmarsh and Waitrose - Waitrose's range of products in association with well-known gardening expert and TV presenter, Alan Titchmarsh.

To find out more about these and other exclusive product ranges, visit Waitrose.com(www.waitrose.com/home/inspiration/about_waitrose/about_our_food/our_brands.html).
Our services Click and Collect
Order online and collect your Waitrose groceries, Waitrose Cellar or John Lewis purchases from selected Waitrose branches.

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