Swot Analysis Of Victoria's Secret

2314 Words5 Pages

Founded in 1977 and now based in Reynoldsburg, OH, Victoria’s Secret currently operates globally as an American specialty retail store, offering a large variety of apparel, lingerie and personal care products for women. Victoria’s Secret currently serves its customers through its many United States and international retail stores, as well as online. Victoria’s Secret was originally founded to appeal to men purchasing intimate women’s products for their significant other, however the target audience has shifted to women. After five years of retail success, founder Roy Raymond sold his lucrative company to Leslie Wexner and the Limited Brands for 4 million.
The Victoria’s Secret PINK collection was introduced as a sub-brand of Victoria’s Secret in 2004, offering less-racy products such as sweatshirts, hoodies, workout apparel, and school bags. PINK was developed to target college-aged young women from the ages of 15-22, with the intention to transition these buyers to shopping the Very sexy, Angels, and Body by Victoria product lines. Today, Victoria’s Secret PINK is recognized as a top lifestyle brand for young women. The aesthetic and characteristics of the brand is what drives PINK shoppers into becoming loyal Victoria’s Secret buyers.
Since 2004, Victoria’s secret PINK has been a major sales driver, which comprises a large portion of current Victoria’s Secret sales. However, because Victoria’s Secret is only available to many international customers online, analysts foresee a possible decline of sales, if the retail experience continues to be maintained in the United States. The global underwear industry is estimated to be worth over $30 million. As shown in Exhibit 1 in the Appendix, The European Market for Women’s linger...

... middle of paper ...

...ucial to the launch of the store, as it should attract buyers from the busy shopping center inside to shop for the valentine’s holiday, and get their first look at the Victoria’s Secret shopping experience. Also, large billboards featuring the Victoria’s Secret Angel in PINK apparel should be strategically placed around the Spain drawing them to the area when development is complete.
Conclusion
The expansion of this American Specialty store has been highly anticipated, and would be necessary to maintain sales numbers for Victoria’s Secret. This PINK store in Spain is a good location and decision to continue expansion of Victoria’s Secret into Europe. The European Industry for lingerie and underwear hasn’t experience much foreign competition, however, the success of Victoria’s Secret to Spain would be lucrative enough to support its costly entry.

Show More
Related

  • Compare And Contrast Victoria And Fredericks Of Hollywood

    814 Words  | 2 Pages

    They both sell lingerie, basic under garments and brassiere. They both sell to the everyday wear as well as the sexy wear for special occasions. I do not know why the option of going to Frederick’s is worse than Victoria’s Secret but it is. As I stood in front of Frederick’s and saw the deep red walls with the very voluptuous girls on the banners I just could not find the products appealing. The girls have more sex appeal than Victoria’s Secret models even in pictures. The models for Frederick wear darker makeup with the brassiere pushing their breast out of their bra cups. Even comparing the famous models that are a part of the campaign are so different. Megan Fox is the global ambassador of Fredericks of Hollywood and she is the perfect look of sultry and oozes sex appeal. She embodies her bright red lips to her curvy body making every person want to lust after her. Victoria’s Secret models are beautiful and curvy but they smile and they look very comfortable in their advertisements. It appeals to the general public instead of just someone trying to seduce a man into

    Read More

  • Rhetorical Analysis Of Hanes Her Way '

    476 Words  | 1 Pages

    By describing the commercial in detail, and backing up her statements with evidence, Gray states that this commercial depicts the fantasy of women well enough to make them want to buy the product. The purpose of this article is to analyze a commercial and to inform about how that commercial was effective. Gray states that the audience of the Hanes underwear commercial is middle-class women, aged 12 and up. I think that the audience of Gray’s essay is also the same, because if men are not particularly interested at a

    Read More

  • Foxy Originals Swot Analysis Essay

    669 Words  | 2 Pages

    Challenges the company may face are the risk of being eliminated by more experienced, better marketed competitors, low demand for its merchandise, and expensive marketing and distribution. Known that Signet Group, Tiffany & Company, and Zales Corporation occupy the majority of the American market, Foxy Originals must establish its brand on the strength of its superior designs and lower price tags. Various Canadian customers have supported Foxy Originals due to their pride in Canadian products. But the US market purchase products exclusively according to fashion trends. In addition to the challenge, initial market examination suggests 50% of Foxy Originals’ designs do not charm to American consumers. Half the stock’s inadequate appeal, marketing and distribution budgets related with forming the brand, obtaining shelf space, reaching-out to buyers, and attaining market share could prove too much for Foxy Originals to manage and succeed

    Read More

  • Madonna Louise Veronica Ciccone: One of the Most Influential American Icons in the 21st Century

    879 Words  | 2 Pages

    Madonna Louise Veronica Ciccone (aka Madonna) is one of the most influential American Icons in the 21st century. She uses her sexuality and feminine characteristics to convey her beliefs to the public. She started a trend among youngster “wannabes” during the mid 80s (Cengage, 2003). These youngsters adopted Madonna’s messy hairdo and bold wardrobe such as lacy undergarments fully expresses the female sexuality and seductiveness. In this report, we will analyze Madonna’s career as an entertainer from the perspective of the Product life cycle and evaluate Madonna as a brand. A product life cycle describes how a product goes through the stages of introduction, growth, maturity, and decline.

    Read More

  • Lululemon Swot Analysis

    990 Words  | 2 Pages

    Lululemon Athletic Inc. (Lululemon) is a retail company that specializes in athletic yoga-inspired apparel for active men and woman. This company is headquartered in Canada and was founded in 1998 by Dennis Wilson. Wilson’s passion was technical athletics which resulted in him opening a studio to design yoga clothing in 2000 in Vancouver. To help pay his rent, Wilson held yoga classes at night when the design studio wasn’t being utilized. By 2011, Lululemon’s yoga apparel was being sold in over 130 stores located throughout Canada, United States and Australia. With much success expanding into a global market, Lululemon’s vision was to evaluate the world from mediocrity to greatness. To achieve this vision, a strategy was developed with

    Read More

  • Analysis Of Secret's Boutique

    1111 Words  | 3 Pages

    I enjoyed my interview with the intelligent, understanding and dream chasing Mrs. Stacy Hill. Secret’s Boutique is a fine lingerie, adult store. Selling the trendiest and classy lingerie, bras, briefs, and panties. Secret’s Boutique also sells novelties and adult games. Secrets Boutique also offers services for wedding, birthdays, and private events.

    Read More

  • Analysis Of Victoria's Secret

    1016 Words  | 3 Pages

    They effectively advertise their brand, quality, style and elite products, creating a useful image of confidence, sexiness and desire to its consumers, enticing both the female and male market segment. Knowing the exact approach it needs for the purpose of increasing sales and dominating its market. Victoria’s Secret is cleverly using its marketing tactics to keep its consumers engaged with the company and its products. Not all of the same products are offered in each outlet which will require its consumers to visit the store, review the catalog, interact on its social media and visit its website to stay on top of sales and

    Read More

  • Swot Analysis Of Louis Vuitton

    2594 Words  | 6 Pages

    A private label company called “Louis Vuitton Moet Hennessy” or better known as LVMH owns the brand of Louis Vuitton. The Louis Vuitton brand combines both its vision and mission statement into one proclamation. The statements include: “The

    Read More

  • Marketing: Burberry Target Audience

    944 Words  | 2 Pages

    The principles of marketing (The Times 100, n.d) are a range of processes concerned with finding out what consumers want, and providing it for them. This involves the ‘4ps’ of marketing; price, place, product and promotion. The product decision in any company involves dealing with goods that should be offered to a group of customers (Jobber & Ellis-Chadwick, 2012). Burberry maintains a product line with great width and scope in which their products fall into two main categories; fashion or continuity. Their fashion products are designed to be responsive to fashion trends and are introduced on a collection to collection basis (Burberry, n.d). Continuity products however have life cycles that are expected to last for a certain time period. Burberry also has 3 primary collections; womenswear, menswear and accessories, with the variety of products they can utilize their product mix greatly. Burberry also has...

    Read More

  • Case Study: Victoria's Secret

    1408 Words  | 3 Pages

    Case Study: Victoria's Secret OVERVIEW Victoria's Secret, one of the world's most recognizable fashion brands, established itself in the Bay Area in the early 1970s. Originally owned by an ambitious Stanford graduate looking for a comfortable and high-end retailer to buy his wife lingerie, Roy Raymond opened the first store at Stanford Shopping Center. Styled after a Victorian boudoir, Raymond's success prompted him to open three other locations, a catalog business, and a corporate headquarters within a few years. His inability to balance finances with his creative vision, Roy Raymond fell into trouble and was forced to sell his company for the small sum of $1 million dollars to The Limited, an Ohio-based conglomerate owned by Les Wexner.

    Read More

  • Marketing: Polo Ralph Lauren

    1947 Words  | 4 Pages

    One of the most successful clothing brands in the world, Polo Ralph Lauren has built its success around more than just its line of luxurious designer clothes, but the company is one of the top marketing designers also. It was awarded “ Luxury Brand of the Year” in 2010 by the Luxury Daily. A company that was founded by a man named Ralph Lifchitz, better known as Ralph Lauren of the Bronx, New York in 1968. Since the age of 12, Lauren’s had a strong appeal and taste for looking classy. He would spend the money he earned working with his father after school, purchasing expensive suites. In his latter years, while working for a company called A. Rivetz & Co., Lauren began designing wide ties, the beginning of what latter evolved into the giant clothing empire known as Polo Ralph Lauren. The success of his designer ties caught fire quickly, retail giant Bloomingdales was the first company to endorse Ralph Lauren’s ties, but that ended quickly, when Lauren refused to narrow his ties, and stuck to his product line. Lauren’s success in the designer clothes business was unusual for someone who studied business at City College. In 1968, he founded the company Polo Fashions, a company that would later expand its market, and is among one of the top designer brands in the world today.

    Read More

  • Baby Girl Monologue

    702 Words  | 2 Pages

    Rihanna opens a pop-up store called Fenty by Puma in L.A. She surprises her fans by working the register – obtaining information. She should open a pop-up store in the Metropolitan area. I’m jealous of those who saw her that day, because I

    Read More

  • Comparison Of Conclusion And Recommendations Of H & M

    1390 Words  | 3 Pages

    The Apparel or clothing industry is a very dynamic market where changes occur in a daily basis. So, rivals within this industry assist to an extreme competition. To make sure that, they stay relevant in the market scene, businesses have to develop creative, innovative and sustainable marketing strategies to attract more customers and increase their brands awareness. Because, this industry has many players, we have chosen one well known company to make our research more specific and well centered. Hennes and Mauritz AB commonly known as H&M is our best choice because, this

    Read More

  • Victoria Secret Case Study

    1360 Words  | 3 Pages

    Victoria’s Secret represents the idea of sex sells as their main type of advertisement. When most people think about Victoria’s Secret they think bra’s but the product line varies it offers bra’s, panties, sleepwear, fragrances, swimsuits, clothing and shoes. Victoria’s Secret is an inspirational brand with sexy supermodels, top of the line photographers and aggressive advertising. Victoria’s Secret made buying lingerie not only an enjoyment but a must.

    Read More

  • Zara Case Study

    978 Words  | 2 Pages

    Fast Fashion may be the most significant disruptive in the retail industry today. Troublesome novelties, or product or services, that alter an prevailing market by presenting minimalism, suitability, convenience and affordability, have the most positive influence on a company. Because fashion is ever changing and technology is always evolving the amount of production time it takes for something to be manufactured

    Read More

More about Swot Analysis Of Victoria's Secret

Open Document