Demographic Segmentation in Marketing: A Case Study of EasyToast

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Customer Interface Target Market The first element or an essential step of a marketing strategy is target market. Target market can be defined as a group of consumers a company had decided to target its marketing efforts. iToast Sdn.Bhd would like to focused on three groups market segment and our company has made an analysis from each of the segment which are psychographic and demographic segmentation. From the aspect of demographic segmentation, our company decided to promote our product EasyToast into the market of different age, gender and different range of income potential customers. As we can observed that, younger generation as so called Y-generation that often touch with lots of new technology are more interested and curious about new …show more content…

Based on passport GMID, most of the Malaysian consumers been classified as the low income group especially those fresh graduate or age between 25-30years old, because they have to spend more time on work to fight for their salary and have not sufficient time to prepare their meals.(Passport GMID) Our company understands that during rush hour to work, healthy meal for white-collar workers is quite difficult in early morning and especially people who work alone outstation and far away from home. Hence EasyToast is to make their life with more convenience and healthy as our product can toast the bread with fresh fruits jam that contain high …show more content…

We use this strategy to set the right price for our product EasyToast in order to sell in the market. The selling price of the toaster will be RM200 per unit, it is stated that a company charge the price for the product could send a crucial message to their target market or consumers. The selling price of RM200 set by our company is determined by forecasting that what customers are willing to pay for our product EasyToast under cost-based pricing strategy. Moreover, our company could be able to maximize profit and also retaining a positive relationship with our consumers by using this

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