Swot Analysis Of Starbucks

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1) Introduction

• Company Background
Since opening its first single store in Pike Place Market, Seattle, Washington (USA) in 1971, Starbucks has established itself as the world’s leading retailer, roaster and brand of specialty coffee. Today, they are privileged to connect with millions of customer everyday with nearly 18,000 outlets in 60 countries, including Indonesia. Starbucks not only selling coffees, they also sells other beverages, such as hot chocolate, green tea, pastries, cookies, and items like mugs and tumblers.
• Starbucks Mission Statement
“To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”

The principles of Starbucks in order to accomplish their mission:
• Our Coffee – It has always been, and will always be, about quality.
• Our Partners – We always treat each other with respect and dignity. And we hold each other to that standard.
• Our Customers – When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments.
• Our Stores – It’s about enjoyment at the speed ...

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