Swot Analysis Of Sony

2. Company description
Sony-which started up at 1946 in Japan. We are professional in mobile, video games, TV and computer etc. We have produced many which is influential to the world, such as, Walkman, Trinitron TV, video game (play station) and mobile phone. We have leaded the market for a long time and brought many new technologies to the market, such as, Trinitron display technology. In the other word, we can say that Sony is the best in this industry.
In 2005, Sony was selected by Syn-ovate is the best brand from 1000 different brands in Asia and we were ranked 1 in two years continuously. In 2013, Sony was ranked 48 by Interbrand, though we get a little bit loss in this year, we believe that our new products can push Sony to a new high point.
In 2009, we change our tagline to “make.believe”. It means that we can let our creative idea into reality and let people have a belief that anything we can imagine, we can make real.
In our future, Nike is one of the main partner with us because we will produce a crossover product- Xpeed. Xpeed is a new and innovative product which integrate technologies from two company. When it compare to traditional product, it is more efficient and convenient you ever thought. Therefore, Sony will have a perfect future.

3. Feasibility analysis
3.1 Product Desirability
Concept statement: Xpeed is a product you can use it when you are doing exercise which can measure your heart rate, speed and record running/working habits accurately. It can be used without connecting your smart phone so users can do exercise lightly. Moreover, it is waterproof product that let you wear it everywhere.

Based on this concept statement, we have an interview with some famous interview-Usain Bolt, Michael Fred Phelps a...

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... product. There are different type of technology product provide and it is the trend in Hong Kong in the technology product spending. Moreover, the product life cycle in technology product is very fast. Therefore, it is not easy to lower the cost since the market has large number of potential customer. The bargaining power of the consumer that cannot affect the price when our company introduce the product into the market at the beginning.
4.4 Competitor analysis
4.4.1 Direct competitor
The main competitor in hi-tech sport accessory market is Samsung and LG. The reason these two companies have launched the similar product for the sport waistband. Moreover, some of the feature such as monitoring heat beat and blood pressure which is similar with our product. However, it will include some special function into our produce that can direct compete with other competitor.