Swot Analysis Of Shoe Industry

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J. Gary Burkhead (1968) stated that the total of shoe spending since 1959 to 1966 has grown slowly than the total consumer spending where the consumer spending for shoes only grew at a 5.1% average annual rate. “Shoe spending since 1959 has grown more slowly than total consumer spending…consumer spending for shoes grew at a 5.1 % average annual rate between 1959 and 1966 compared with a 6.0% average annual rate for total consumer spending.” (Burkhead, 1968: 41). The competitive environment for the shoe manufacturer tends to reflect the market segment where the shoe manufacturers only specialize in one shoe with price category. “The competitive environment for a shoe manufacturer tends to reflect that of a narrow market segment because manufacturers' generally specialize in one shoe and price category.” (Burkhead, 1968: 41). Below are the examples of the price category mentioned by Burkhead (1968); “The shoe business is very competitive, with competition most intensive in low-medium price lines and low price lines. Competitive factors are price and fashion with price more important. In the medium price shoe market, manufacturers' brands are more prevalent, and manufacturers compete for consumer loyalty and distribution. Fashion is generally less important in medium price lines, but it is the key…show more content…
Sneaker crime is not a new thing because it had happened over the years. For example like shoe theft that always happened around us. Not only that, there are certain cases where people got murdered over a pair of sneakers and now it becoming like a ‘trend’ which is a sickening trend. In 1990, Sports Illustrated magazine had published an article about sneakers titled “Your Sneakers or Your Life”. The article is about a 15 year old boy named Michael Eugene Thomas from Chicago had been murdered over a pair of Nike Air Jordans. (Welty,

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