Swot Analysis Of Red Bull

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Introduction: Red bull is an energy drink created in 1987 by Dietrich Mateschitz. Red Bull is the most popular energy drink in the whole world. In 2012, there were more than 5 billion cans sold around the world.
The companys slogan is ”Red Bull gives you wings”, meaning that it will give you energy. Red bull advertises itself through different events that it creates such as ” Red Bull crashed ice.”, sports team ownerships and so on. Red Bull is also very commonly advertised through different athletes that are athletes in the field of extreme sports such as heli skiing or BMX biking.
Red Bull is a very popular product among the young adults, that are into different kinds of exreme sports that Red Bull is advertised at.

Opportunities

Diversification of retail outlets
Recently Red Bull has been using trade as a new pathway to increase sales . In addition to that Red Bull is also using vending machines to increase the awareness of it’s brand. ”Red Bull is also introducing vending machines, which shows that it’s committed to diversification of its distribution network and faced industry trends.”

Extension of product line
Because of extensive marketing and promotion budgets that are needed to introduce a new product from a new entrant to the market, the probability of new competitors entry into the market is very low. It’s more likely that a new product as an extension of an existing brand will succeed best in the non-cola carbonates sector of the market. By introducing a new product, Red bull can use its strong brand awareness in promoting its new product or in the other words, it can capitalize on its strong consumer awareness of its brand.

Geographical expansion

Red Bull is spread widely around the world. Their products...

... middle of paper ...

... be seen consuming Red Bull to enhance their chances on doing better in a competition. Then there is ”The clubber” that has entered the market a several years ago as a new category. Red Bull is being consumed at clubs as a mixer for alcoholic bevarages. It has become an extremely popular product in the world of clubbing recently.

Conclusion

Overall Red Bull is a great product that is clearly popular among a variety of people. It has reached people from around the world and seems like there is no stop for it’s current growth. Although it is very popular, there are certainly some things that can be improved such as the following: Could start to develop more ``healthier´´ energy drinks.
• Get a more wide-scale of energy drink products.
• Decrease the amount of ``bad ingredients´´
• To go in more to the non-carbonated drink area with their energy drink products.

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