Raviz Restuarant
Introduction:
Raviz Group of India n Restaurant offers authentic Indian Cuisine at various locations in New Zealand. All restaurant are fully licensed and both dine - in and take - way options for customers to enjoy.Raviz been started in the Year 2000 with the idea to give real authentic Indian Cuisine. It’s been hard work at early days but with the support of locals, the Brand Opened 7 branches in few years. Raviz now targeting to open more branches on different cities of New Zealand. Our new branch is ready to open at papakura.
Marketing operations:
The purpose of the Marketing Operations function is both to increase marketing efficiency and to build a foundation for excellence by reinforcing marketing with
…show more content…
We attract new customers by doing advertisement on official website. We also put special scheme on our websiteSo this marketing helps us in achieving our goal of new customers.
Relationship marketing:Relationship marketing enables us to maintain long term profits by maintaining good relationship with our customers.
Special service marketing:Our special service of office lunch (it include 2 Vegetable, 5 chapatti, roaster papad, butter milk and pickle) attracts office goers and it increases the profit of our restaurant. Also the provision of birthday parties helps our restaurant publicize more because other people come to restaurant and taste the products of our restaurant and if they like they become our customers. So this marketing helps us in achieving our marketing objective of gaining more profit and publicize our restaurant.
Special occasion marketing: Special occasion marketing has also helped a lot in boosting up the sales of our restaurant. Also our restaurant has raised its sales up to 18%% by offering special offers on special occasions to the customers. This marketing helps us in achieving the objective of increasing the
They have promotional activities to increase how many people come to the restaurant and how many people will come again
The promotional campaigns, both in store and advertisements, should reinforce A1’s history and premium quality in its messages. This would strengthen A1’s position as a premium, high quality brand in the minds of its consumers. In addition during Memorial Day weekend, a FSI promotion should be launched for the marinades line, which offers discount coupons for the marinades range (instead of the initially planned steak sauce range) to encourage consumers to try the new products.
It is managing profitable customers relationships and to create value for customers and to capture value from customers in return.
Chapter 1 emphasis the importance of why marketing matters in our everyday lives. Cactus Rose is the first Latin American fusion cuisine restaurant that draws its own crowds also for its well-known tequila bar around the town of Wilton. They offer in their cuisine which includes fresh ingredients, natural beef, free range chicken, wild caught organic fish and seafood and also a variety of handcrafted margaritas. With the benefit of the marketing mix, Cactus Rose should think about what could impact its demand in terms of good, service or idea. The four Ps which are product, price, place and promotion. The four Ps will help Cactus Rose distinguish what they need to improve to better increase customer awareness, sales and profitability. A part of my contribution to the group project is conducting a new website for Cactus Rose. In terms of the four Ps, the improvements that are needed for this restaurant to gain more profit are more in the promotion decisions. In order to accomplish the marketing mix, our group planned to do more advertising for the restaurant through social
The importance of marketing communication is reflected on the understanding that it has a direct impact on the central aspects of relationship marketing ...
Pizza Hut dine-in location strategy has served well as the staple in American “tradition”. It encourages family outings and get togethers as opposed to the delivery or carry-out method. Pizza Hut is known for their wide range of pizza and menu selection which has increase their revenue and net earnings year after year. Domino’s is another top competitor that has outperformed their competition by becoming pioneer’s in online ordering and pizza delivery. Their strategy of champagning “new and improved” strongly gained national recognition with consumers which helped increase sales.
The primary marketing objective is to open between 190 to 205 new restaurants by the end of 2015. This will help connect more customers with local farmers providing better quality and tasting food items. By spreading awareness to customers of where their food comes from and how it is prepared, it looks to draw in more customers and increase their profits.
It is a well-known fact that marketing is a way to get the business off the ground. Without marketing, then no one will know about the goods and services a brand is selling. “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” (Chernov).
There are many important parts to a relationship strategy. “A relationship strategy is a well-thought-out plan for establishing, building, and maintaining quality relationships” (Manning et al, 2014, p. 35). The relationship strategy is so important in today’s world because our market is full of customers from all cultures, as sellers, we have to work with customers to adapt our service or product, so they fit with our customers’ needs, so we can complete the sale and provide our customers with the most value possible.
An evaluation of the restaurant’s strengths, weaknesses, opportunities and threats served as the foundation for this marketing plan. The plan focuses on the restaurants marketing strategy, suggesting ways in which it can build on new customer relationships, and development of new food products and targeted to specific customer groups.
“Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” (AMA, 2007)
Customer relationship management is a cross-functional process to achieve a continuing dialogue with customers, across all their contact and access point, with personalized treatment of the most valuable customers and to ensure customer retention and the effectiveness of marketing initiatives. It is also provide the chance for customers to interact with the brand.
via promotional stalls and kiosks to create brand awareness and allow customers to first hand taste
According to Shimp (2007), there are five important factors which determine the purpose of advertisement in terms of marketers’ communication with consumers. He listed these five factors as follows: “(1) informing, (2) influencing, (3) reminding and increasing salience, (4) adding value, and (5) assisting other company efforts.” (p.246). To clarify that, the first most important aspect is informing people which means company needs to enhance the awareness of the consumer about their products by mentioning its advantages and features. Advertising also affect the products in two ways. Firstly, by basic demand, which build consumer desires for old products of the company and secondly, refers to a new brand of the company. In addition, effective advertising can retain consumer’s mind fresh about the image of a brand which develops the trace of the memory where consumers have to choose between two or more products. Moreover, it may change the product quality, create new, well-designed and elegant product and change consumers view towards the product. Lastly, by effective advertising program, company may save money and time as s...
According to this, it is obvious that the objective of marketing is to satisfy demand of customers by those ‘individual and organizational activities’ like promotion or pricing of goods, which are all just means to achieve that. Additionally, organizations could stand out from their competitors once they meet the needs of customers better than others. Thus, it can be said that the successful marketing is to provide competitive advantages for organizations by doing better in satisfying customers’ desires through products and other marketing activities.