QVC is an organization that was founded on June 13, 1986 by Joseph Segel. Joseph's vision of his company was to integrate his three main values into every strategy the organization developed and implemented. Joseph named his organization QVC because of the values he wanted his organization to represent, which is quality, value and convenience. The QVC, Inc. provides one of the most appealing shopping experiences, combining the best of retail, media and social. The QVC group is composed of height leading brands: QVC, HSN, Zulily, Ballard Designs, Frontgate, Garnet Hill, Grandin Road and Improvements.
Mike George is currently the president of QVC, Inc. since November 2005 and chief executive officer of QVC, Inc. since April 2006. Under his…show more content… QVC's main competitors are Amazon, EVINE Line, Inc., and HSN Inc. QVC faces also competition in each of its international operation while they have numerous competitors at the national and local levels, extending from expansive retail chains to claim to specialty shops, electronic retailers, coordinate advertising retailers, discount clubs, markdown retailers, infomercial retailers, Web retailers, and mail-request and inventory organizations. QVC also vie for access to clients and viewer share with different suppliers of broadcast, on the web and printed version excitement and substance.
Since the foundation of the enterprise, QVC has met several challenges to their business. According to mbaskool.com, QVC faces the challenge of: establishing a leading position in home shopping, expanding customer base and sustaining competitive advantage in the future.
- In order for QVC to become the leading position in home shopping,
Even though QVC deals with many challenges, there is still opportunities to take advantage by the organization such as expanding through acquisition in e-commerce pace and joint venture, developing interest for new items and administrations which it could satisfy because of quality over various channels and; Internet and phone can enable it to extend to new markets and developing economies like