1. COMPANY SWOT ANALYSIS 1.1 STRENGTHS: Identify competitive advantages or core competencies that give the company advantages in meeting its customers’ needs VP fuels have a lot of strengths in the racing fuel industry. Its strength, it has an advantage in its research and development program. VP fuels has over 70 assortment of fuels which shows how much time and effort its research and development program puts into developing and testing new fuels it creates for the consumers. It uses most of its yearly revenues into developing racing fuels. Any of the fuels offered by VP Fuels can match any type of car. If your car is naturally aspirated or is turbocharged engine and if its stock or fully customized they have one just for it. 1.2 WEAKNESSES: Identify limitations of the firm that give the company disadvantages/handicaps in meeting its customers’ needs VP fuels provide quality racing fuels for customers. Which is a great thing but it comes with several weaknesses. Environmental regulations can be a weakness and threat if it ever wants to create its own retail brand performance fuel. Higher emissions and increased pollution may upset many organizations and give a bad name to the teams VP fuels sponsors. Race fuel is very expensive, a 5 gallon drum of gas can cost up to $80 and more depending on the type of fuel. Another weakness is limited locations that sell VP fuels which make it hard for customers to obtain their own fuels. 1.3 OPPORTUNITIES: Identify favorable marketing environmental conditions that can be developed into marketing opportunities in the future Its advanced research and development program allow it to compete against its current competitors. Its quality products make it easy to standout without ha... ... middle of paper ... ...omers will be able to try it out for themselves on the drag strip. 3.10 PROMOTION (PUBLIC RELATIONS): Describe how, when, and for purposes you intend to use public relations Our plan for public relations is to close out a road in the city of Los Angeles for a couple hours. VP fuel will then hold drag races on the streets of Los Angeles. The news and local media will be all over this story. Los Angeles is a busy city so there will be lots of people around that will show up just because of curiosity. This will have local radio stations buzzing letting everyone know what is going on the streets of Los Angeles. This is rarely done which is why it will be a good publicity stunt to do. It will be like bringing the fast and the furious movies to life right in front of people’s eyes. It will be a great way to advertise VP racing fuel and give everyone something to remember.
...y have a history that dates back to the 1930s. They also have the most fuel efficient engines that are serviced through a worldwide network of more than 800 authorized locations around the world.
Tesla designs and ideas are changing the world’s perspective on this technology as majority of our vehicles run on gasoline, and fossil fuels declining over time in supply. Tesla Motors believes that they provide an optimal solution to this growing problem and that their solution dominates among the competition of hybrid and hydrogen cars. This is supported by the fact that hybrids create carbon emissions and hydrogen cars produce waste water as a result while electric vehicles provide zero emissions and utilize simpler technology. Their car markets are primarily within the US but over the years they have expanded internationally and their popularity has blossomed within Europe as they have spread from Germany, to UK, Denmark, Norway, France, Italy, ...
The process of management consists of four major elements that are interrelated. Leading, controlling, planning, and organizing are considered these four elements (Hill & Jones, 2011). Using each of these elements, the strengths or weaknesses of the company will be evident. A strength of an organization refers to potential competitive advantage or the distinctive competency that is inherent to an organization. This is in regards to organizational operations. A Weakness of an organization refers to any aspect of the company that needs to be improved upon (Hill & Jones, 2010).
“The Fuel & Engine.” Car Bibles. N.p., 15 Dec. 2013. Web. 23 Feb. 2014. .
The company has a very good information systems support in being able to make strategic and routine decisions. They research and look into every available option prior to committing to purchasing or contracting with the companies in making sure that they are able to make the best quality product at the lowest costs.
4 company’s skills and objectives, the customers they were trying to attract, the competitors they
The billion dollar racing industry uses high-octane fossil fuels for competition. Lately, ecologists and governments have begun to highlight the need for the racing industry to switch from high-octane fuels to biofuels. The concern for preserving diesel fuels stems from its non-renewal in nature; however, the racing industry should not be forced to use biofuels because of three primary reasons – performance, cost effectiveness and high infrastructure expenditure.
Groups like E-Vermont are independent interest groups that have gotten together to try to use this technology and increase other’s understanding of it. These interest groups are becoming very popular and many of them have found ways to transform normal automobiles into electric vehicles. Furthermore, groups like this get together and have a race to showcase the alternate fuel technologies that exist in the world today. The most well-known of these races is the Tour-De-Sol. This competition and festival highlights every form of transportation that promises less gas or oil use. This event helps to show the progress that has been made in electric vehicle technology. Many of the people who are part of this use electric vehicles in one form or the other. Some of them use a hybrid form while others stay strictly to a battery-charged electric vehicle.
Thirdly, the company is committed to delivering superior quality of products and services. It earned a reputation of a convenient and reliable brand that offers the lowest prices, one of the fastest and lowest shipping, widest selection of goods, and many additional features with its services.
The company is also leading the way in innovativeness and has already received recognition for introducing innovative products. This is one of the strengths of the company since innovative products will help to differentiate its products from the other competitor products as well as the new products can be exclusively branded as compared to the other flagship products from older Soviet times.
They have 33% more efficiency out of diesel fuel than gas. Diesels usually give close to forty miles to a gallon out of them depending on the size of the vehicle (Almeida). They have ultra-low sulfur diesel fuel that has improved exhaust treatments. They also have come up with biodiesel fuel to help make these standards on diesel vehicles. This is made of vegetable oils, animal fats, or recycled restaurant grease. Such as french fry grease and used oil. ultra-low sulfur diesel fuel and biodiesel fuel are cleaner burning fuel than petroleum based diesel fuel. There 's one downside to biodiesel fuel it is a dirty fuel when it comes to the fuel lines and fuel system of a diesel. If it is not properly refined and prepared. Their is a farm fuel for diesels that is illegal to use in on road vehicles. If it is a farm truck or tractor, they can burn farm fuel it is dyed red for easy identification. It has a higher sulfur count for off the road diesels for better performance and more power out of the
• It has a strong management team that has continued to steer the company to sustain growth.
Selecting a business strategy that details valuable resources and distinctive competencies, strategizing all resources and capabilities and ensuring they are all employed and exploited, and building and regenerating valuable resources and distinctive competencies is key. The analysis of resources, capabilities and core competencies describes the external environment which is subject to change quickly. Based off this information a firm has to be prepared and know its internal resources and capabilities and offer a more secure strategy. Furthermore, resources and capabilities are the primary source of profitability. Resources entail intangible, tangible, and human resources. Capabilities describe environment and strategic environment. Core competencies include knowledge and technical capability. In this section we will attempt to describe in detail the three segments which are resources, capabilities, and core competencies.
This type of campaign is aims to increase relationship with relevant customers with growing knowledge about its customers. When develop and implement this type of campaign effectively, it will benefit in increasing of market awareness, customer’s response, revenue and profit maximising. To operate this campaign, the business needs to focus on communication and relevant information which need to be covering all essential points as the marketing campaign is an important factor for growing the
First you need to identify the organization’s internal and external resources, organization’s strengths and weaknesses as compared to its competitors and the opportunities it has for better utilization of resources.