Nike advertising uses the emotional branding technique because it powerful; so powerful that it inspires customer loyalty from people all over the world. Nike has some of the biggest sponsors for its business. When companies have sponsors who are well known it helps them to sell their business more. With all the research that has been conducted, it would be extremely hard for any sport company to outperform Nike.
Obviously, Nike targets people who enjoy to be active, people who enjoy sports and all of the above. One of Nike’s goals, is to create that “feeling” that transcends the product. Events such as We Run Dubai 10K, athletic and non-athletic endorsements like LeBron James and Spike Lee and social media contests to win Nike products, are just a few of the ways Nike tries to create the sense/feeling of belonging to the Nike Family and community. When a company like Nike builds customer loyalty, Nike increases its market share and accumulates increased sales. Being in the extremely competitive market Nike is in, customer loyalty is highly sought after.
I find their advertisement to be very inspiring and motivational. The Nike slogan ‘Just Do It’ plastered on so many products inspire others to get out and ‘Just Do It,' no hesitation. Nike tries to appeal to you to buy their products by placing their apparel on professional athletic. Everyone knows Lebron James he has many young athletes that look up to him and want to be just like him. What do they see Lebron James wearing?
Throughout the years, Nike had made a lot of successful advertising campaign through the hard work of their many agencies. Most of the successful advertising ... ... middle of paper ... ...he customers for hours everyday. The last objectives are to increase sales volume and customer’s loyalty towards Nike’s products. Positioning statement is a marketing strategy that aim to make a proposing business gain a distinct, competitive ‘position’ in relation to the competition. The positioning statement for Nike is to bring inspiration and innovation to every athletes in the world.
Nike Case Analysis The Positioning statement of Nike is “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”. In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world design by Nolan Breitbarth in the 1970s with Phil knight founder of Nike Inc. It is the leading sporting goods Company in the United States and hundred and ten countries. However, it has become the passion for everyone to use its brand products that create the Nike Just Do It feeling for the competition.
Its slogan ‘Just do it’ has appealed to target customers to buy the product with the sense of inspiration and confidence and which has made it the major competitor in athlete industry” (p 5). As with all companies, Nike has taken considerable time and effort to outline a mission statement that embodies all that the firm symbolize. The research is unclear on exactly what if any vision statement this company. According to Panmore Institute (2017), Nike Inc.’s indorsed mission statement is “to bring inspiration and innovation to every athlete in the world.” This mission statement signifies the company’s strategic goal of reaching out to the global sports shoes, apparel, and equipment market. As a leading manufacturer of sports shoes, clothing and equipment, Nike Inc. inspires people to adopt a winner mindset, which covered in the “inspiration” component of the mission statement.
Nike is actually the name of the winged Greek goddess of victory and the SWOOSH logo represents her wing. Carolyn Davidson, who was Knight’s student at Portland State University, designed and trademarked the logo in 1971. They introduced the slogan “Just Do It” slogan in 1988 and immediately boost Nike into a sports supplier powerhouse. It surges the market share from 18% to 43% in 1988. The slogan basically informs the consumers to push beyond limits and strive to achieve new goals.
Jamiko Verner Instructor: Lynnea King Eng.102 3/2/14 Nike: “Just Do It- Possibilities” In today’s world Nike has grown to be one of the most popular organizations throughout the world. Nike controls the athletic world and almost every athletic sport uses Nike as a sponsor or in some way, but this was not always the case. The Nike Company began with two associates by the names of Bill Bowerman and Phil Knight, by selling Japanese sporty shoes in America. Their small business then turns out to be the expanding company of Nike. The fame of the company began to rise and started to pick up faster and faster and in the 80s and 90s it took off.
When it comes to sports brands there is always a huge disagreement on which brand is the better brand. People say Under Armour is the top sports brand selling the best of the best to young people all over the nation. Then there is Nike, which is where greatness was built up and sold to youngsters everywhere, making them very happy people. This big argument over which is better has been going on, ever since the competition between the two has heated up to make better products than the other. Nike has the title of being the number one sports brand, but Under Armour is making a huge effort to reach the significant goal that Plank the CEO has set for the company.
In spring of 1972, the first shoe with the Nike swoosh was introduced (from Nike Consumer Affairs packet, 1996). Not only does Nike have one of the famous logo, Nike also has one of the most famous slogans around: “Just Do It!” According to Nike company lore, it was coined at a 1988 meeting of Nike’s ad agency Wieden and Kennedy and a group of Nike employees. Dan Weiden, speaking admiringly of Nike’s can-do attitude, reportedly said, “You Nike guys, you just do it.” Then the brilliant slogan came about. Nike continues to lure customers with a marketing strategy centering around a brand image which is attained by th distinctive logo and advertising slogan. It is my belief that Nike's power to sell comes from deep-rooted desire for cultural inclusiveness and individual athletic accomplishment.