Swot Analysis Of Nestle

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Introduction In this report, there will be an overview, strategic direction and organizational structure of Nestlé S.A. This prompted investor groups who are interested to invest in this company and to decide whether they should invest their funds with Nestlé S.A. The purpose of this report is an opportunity to gain knowledge of how this company evolved and how they operate their business. This will not provide any information on the company situation, marketing strategy, financial performance, and company outlook.

Company Overview
Nestlé is a company that was founded in 1867 in Vevey, Switzerland by Henri Nestlé (Nestlé Canada, 2009). He was the developer of the first milk-based baby formula that saved the life of his neighbour’s baby. Since then, his formula has continued to be able to nourish babies who are otherwise unable to consume the usual substitutes. Today, Nestlé is the world’s largest food and
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(Nestlé S.A., 2014d). Paul Bulcke started his career as a financial analyst before joining Nestlé S.A. as a marketing trainee. He had multiple responsibilities in Nestlé Peru, Nestlé Ecuador and Nestlé Chile. The he moved to Europe as a Managing Director of Nestlé Portugal, Nestlé Czech and Slovak Republic, and Nestlé Germany. (Nestlé S.A., 2015a). In 2004, he was chosen to be the Executive Vice President for Zone Americas. Four years later, Paul Bulcke was elected to be a member of the Board of Directors of Nestlé S.A. then the Board selected him to be the Chief Executive Officer of Nestlé S.A. (International Association of Prosecutors, 2015). In the most recent fiscal year, Paul Bulcke’s salary and bonus is $3,122,727 (Equilar Atlas, 2015). The implication of overpaying or underpaying the CEO is that the money comes from profits. A successful company first pays employees and stockholders, reinvest in the company, and lastly pay the CEO. For the Paul Bulcke CEO Compensation, refer to appendix
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